A Tale of Two Telecare Aware Advertisers

Visits to Telecare Aware have continued to grow month-on-month and, looking at the statistics up to the end of September 2010, this is what Company A has missed out on:

  • The total page views in September 2010 were 14,957 – up 40% on December.
  • Unique visitors in September had increased to 5,580 – up 94% on December.
  • Over the nine months since Company A stopped advertising there have been 127,650 page views and 35,196 unique visitors.
  • If Company A and Tynetec had been the only advertisers (we allow only a maximum of four in that slot) Company A’s banner would have been seen 63,825 times.
  • At the same click-through rate as December, they could have expected at least 2,360 visits to their site. As it was, most of the banner views went to Tynetec by default. Lucky them!

To repeat: in the past 9 months Company A missed an estimated 2,360 visitors to their website by not advertising on Telecare Aware.

Because Telecare Aware provides news of interest to people on all sides of the telecare, telehealth and eHealth industries, our visitors are industry-focused and very loyal. In any time period about half of our readers visit more than once. Telecare Aware therefore has a concentrated readership of influential people in the field. Advertisers who are seen to be supporting Telecare Aware consistently may benefit from that loyalty.

Furthermore, because of its long term commitment Company A had previously been enjoying beneficial pricing for advertising. It will now miss out should it decide to advertise again because Telecare Aware’s prices – while still reasonable – went up in September to reflect the 40% growth in page views and the near doubling of unique visitors.

So what are you waiting for? Another 35,000 visitors to pass you by? See this page for rates, etc. and get in touch to set up your advertising now.

Telecare Soapbox: Mobile Diagnosis

Livia Bellina, Specialist, General Pathology, works for the Italian National Health Service on Lampedusa Island, which lies between Sicily and Tunisia. In this Soapbox she tells how, with colleague Eduardo Missoni, they are making a reality of their vision of spreading an ethical and low cost health technology everywhere.

Ugandan students

Ugandan students

In April 2008, working as a pathologist on Lampedusa, I found myself in urgent need of confirming a diagnosis of malaria from a blood sample of an African immigrant. (more…)

Telecare Soapbox follow-up: Clarification of the BS framework three-year qualification requirement

What follows is editor Steve’s observation – BS has not commented – of the widespread perception, reflected in his recent Soapbox item and comments to it, that Buying Solutions (BS) initially required applicant companies to have at least three years’ track record and that it subsequently changed or ignored the requirement.

In the light of a private communication from a reader, I re-read the qualification requirements in the Invitation to Tender (ITT) document (PDF). In the sections relating to Lot 2, Telecare services; Lot 4, Telehealth services; Lot 5, Telecoaching Products and Services and Lot 6, Managed Services, the wording in each of them is essentially the same: (more…)

Dudley video: It’s not just pull cords and pendants

In contrast with the Camden short pendant-orientated video [below on Videos Page], Dudley Telecare Service’s 8 minute video is excellent for the philosophy it embodies, the range of devices it covers (including Just Checking’s equipment), and the number of down-to-earth testimonials from users of the service. Excellent soundbites from Linda Sanders, Director of Adult, Community and Housing Services too, especially at the 7:13 spot.

 

Telecare Soapbox: Reflections on the UK’s telecare, telehealth and telecoaching framework agreement

There are some people (OK, a few, maybe, and not just my 85-year-old mother) who share my opinion that I [Ed. Steve] am a nice person. As a long time supporter of telecare and telehealth for everyone who needs it I do not relish the reputation I seem to be acquiring as the Grumpy Old Man of Telecare just because I call it as I see it, which frequently contrasts with the positive spin put out by other interested parties. Enough of me! I just wanted to put what follows into context.

Background

First, a little history of telecare procurement to explain why the UK now has its second ‘national framework agreement’. (more…)

Telecare Soapbox: Equity capital. A cautionary tale

When I [Editor Steve] began looking at the role of equity capital in companies, I started out feeling sympathy for company directors, like those of Tunstall, which run businesses saddled with large debts. However, I have learned a few things along the way and my sympathy has evaporated somewhat.

I’ve also concluded that I understand very little about the magical world of company finance, but I’ll do my best to explain how I came to this conclusion after looking through two sets of Tunstall accounts for October 2008-September 2009 which recently become publicly available. [Note for US readers – although Tunstall is privately owned, its accounts are in the public domain.]

The first set of accounts, for Tunstall UK, gives a rosy picture. Profits of £28.7million before tax on turnover of £86.4million. However, Tunstall UK is just one part of the UK-based Tunstall Group, which made the astonishing — to me — loss of £84.1million on a worldwide turnover of £141.7million.

How was this loss achieved? And — this is where my accountancy friends tell me my lack of company finance understanding kicks in — how come a company in this position can still be a going concern? (more…)

Camden telecare service promotional video (UK)

Camden is a council in North London with a population of 236,000. I hear that Camden has done good things on the telecare front…so why does their new one-minute advert for the telecare service concentrate on pendant alarms? Ah, the mysteries of councils’ marketing and communications departments!

https://www.youtube.com/watch?v=aV434lorFCA

 

Bionic hand waves hello

Not telecare, but this will interest a lot of Telecare Aware readers. RSLSteeper, a well-respected UK company in the assistive technology arena has started to show off its new, sensitive ‘bionic’ hand. BeBionic website. [It’s a pity the site does not render well in Firefox browser.]

In the video below, see the visitor to an exhibition last month use the hand for the first time… and tie his shoelace. (About 3 mins in.)

https://www.youtube.com/watch?v=ICpnqf8kN6s