TechCrunch reported yesterday that fitness tracker Basis sold to Intel, ending weeks of speculation of a sale to Apple, Google, Samsung and Microsoft. The price is between $100 and $150 million according to TechCrunch’s sources. A higher-end ($200) watch which recently entered the sleep tracking area, Basis’ Health Tracker B1 currently tracks steps (accelerometer), calories burned, heart rate, skin temperature and perspiration through wrist contact. Their proprietary software loads up the information to a dashboard for analysis and tracking. Basis has not developed into a major fitness smartwatch, having 7 percent of the market according to TechCrunch but far less according to NPD Group’s 2013-4 retail sales year , with Fitbit at 68 percent, Jawbone at 19 percent and Nike FuelBand at 10 (Mobihealthnews). With Intel premiering at CES a smart chip called Edison for wearables and a Siri-like Bluetooth headset dubbed Jarvis, the speculation is that the purchase is to give Intel both entreé into and a ready-made working team for the Internet of Things and wearables, since it largely missed the boat in mobile. Also Motley Fool, Apple Insider and one tech observer on why Intel shouldn’t be in the smartwatch business.
2014: the year of reckoning for the ‘better mousetraps’
Or, the Incredible Immutability of the Gartner Hype Cycle
From Editor Donna, her take on the ‘mega-trend’ of 2014
This Editor expected that her ‘trends for next year’ article would be filled with Sensors, Wearables, Glasses, Smartwatches, 3D Printing, Tablets and Other Whiz-Bang Gizmos, with splashes of color from Continuing Crises like Healthcare.gov in the US, the NHS’ 3million lives plus ‘whither UK telecare’, various Corporate ‘Oops-ses’, IP/Patent Trolls and Assaults on Privacy. While these will continue to spread like storm debris on the beach, providing continuing fodder for your Editors (and The Gimlet Eye) to pick through, speculate and opine on, what in my view rises above–or is under it all–for 2014?
We are whipping past the 2012-13 Peak of Inflated Expectations in health tech…
…diving into the Trough of Disillusionment in 2014. Crystallizing this certainty (more…)
Much ado about Airo: the denouement
Like the Maltese Falcon, ‘the stuff that dreams are made of’?
The madly touted Airo fitness band, with its claimed mini-spectrometer built into the band to detect nutritional blood metabolites for passive sensing of food consumption [TTA 30 Oct], has, after a firestorm in the industry press, conceded it lacked proof that it would ‘work as advertised’ and refunded money to its early backers. Very rarely have we seen mass disparagement in health tech, but the fact that the developers ginned up a lot of breathless publicity over a device without a working prototype and no studies to back a future design made it all too easy. (more…)
Staples: a new market for health tech? (US)
Staples is following Amazon’s lead and getting into lines of business–including home health care and personal care–totally unrelated to its core merchandise of office supplies. E-commerce blog GetElastic takes a critical look at their business goals in driving towards over a million SKUs, bringing in third-party sellers (“marketplace”) and drop-shipping, plus sourcing and stocking an extended inventory. The news for us is that one of those marketplaces could be fitness tech/wearable items that employees use in wellness programs such as Fitbits, Jawbones and FuelBands, sensors for Samsung’s S Health program–or glucose meters and blood pressure cuffs. (Already Staples stocks DME, personal care, ostomy and respiratory supplies.) And since Staples already sells smartphones, the potential for cross-selling fitness add-ons and apps is excellent. Can Staples Succeed as an Everything Store?
[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/11/Staples-home-page.jpg” thumb_width=”400″ /]Body computing, sensors and all that data
This past week’s Body Computing Conference at University of Southern California (USC) had three sessions focusing on wearable sensors and the big names such as the well-financed Fitbit, Jawbone, BodyMedia, the ingestible sensor Proteus and Zephyr. The panels were split between the medical-grade and the consumer oriented with this report indicating some friction between the two. The notion of the Quantified Self died hard, even with Basis Science’s Marco Della Torre noting that 80% of health app users abandon them within two weeks, so the discussion moved to form factor and the ‘holy grail’ of getting the 90% of never-ever QSers to pay some attention. Of course, it’s the flood of data that has to somehow be processed (one of the FBQs) even though the doctors appear to be unconvinced of the evidence…but the ‘big data’ may be proving it after the fact. The future of wearable sensors in healthcare (iMedicalApps)
Jawbone jawbones $100 million in financing
Now an app to track circulation and metabolism
How are you really doing? is the question that the developer of One Aura, developed by Ryan Archdeacon, is trying to answer by designing an app that reports metabolism (body fat and carbs) and circulation (heart strength, endurance, life expectancy). According to Mashable, he is using “analytical computation, algorithms and data visualization to derive higher-level meaning of the data.” The outputs are certainly interesting, but the interpretation methodology seems to have missed both the article and website. How metabolism and circulation are arrived at from data inputs from simple heart monitors such as the Zephyr HxM, Polar H7 and others (not Fitbit or Jawbone)–one wonders. Less than what it seems?
Apple-ologists discern ‘new’ interest in health tech and telehealth
With the same obsession that Kremlinologists had during the Cold War, the Apple-ologists at 9to5Mac divine that Apple is now suddenly interested in the sensor-based fitness sector of telehealth. Recent remarks by their CEO have been examined like the mutterings of the Oracles at Delphi. Their SVP of Technologies has been spotted wearing a Nike FuelBand, just like the CEO–and by looking at his picture, he does need it! Apple Marketing folks have been examining wearables like the Jawbone UP! (naturally as competition, duh!) Far more indicative from their sources: An all-star team from semiconductors to batteries to sensors is working in secrecy on the long-awaited iWatch. Talent’s been snatched from telehealth sensor companies AccuVein (vein mapping), the recently defunct C8 MediSensors (blood monitoring), and Senseonics (embedded sensor for blood glucose). And they are most interested in sleep tracking. iWatch’s novelty emerges as Apple taps sensor and fitness experts
Apple’s been interested all along in healthcare–and others have been interested in Apple
No surprise to TTA readers, as you’ve been tracking Apple’s and competition’s healthcare moves along with us from the start.
- the iPad in hospitals and their preliminary tests starting in early 2011 when tablets were new and untried [TTA 8 Feb 2011]
- Editor Steve on the Apple Smart Shoe US Patent application back in January
- Samsung’s hype on healthcare devices and software on the new Galaxy S4–fitness tracking disruptor?
- 5.5 million plus of health app downloads (US) from the App Store (May)
- the development of many devices that are based on the iPhone (Misfit Shine, AliveCor‘s ECG, the Ozcan microscope and food testers only a few)
- …though Microsoft’s Surface for healthcare back in February is likely a dud–MS just wrote off $900 million with the Surface RT, lowered its price (though only a fool with money to burn would buy it) and the Pro continues to struggle (ZDNet)
Smartwatches as the 2013-2014 tablet…and will they knock out fitness bands?
But this press focus on ‘Apple for Health’ does disguise that Apple is behind the curve, not leading it, on the watch form factor. Just like the Soviets, Apple better get a move-on or lose the race that gets serious next year. Smartwatches are fast becoming the new tablet [TTA 2 July]. One rosy industry estimate has 5 million units sold by end of 2014 (Canalys Research in Gigaom). Sony’s been there for awhile. Pebble sold 275,000 pre-orders through Kickstarter, their web store and now retail through Best Buy. This week the rumor broke among the Microsoft-ologists that they are working on an aluminum smartwatch with a 1.5-inch screen and a band out of Star Trek IV. (The comments below the TechCrunch article on the very thought of smartwatches are a good chuckle!) And undoubtedly looking over their shoulder because they’re gaining on you, contrary to Satchel Paige’s advice, are Fitbit, Jawbone and Nike, wondering if they’ll be the next Zeo.
Misfit Shine debut delayed, minus Android
Samsung Galaxy S4’s S Health: fitness tracker disruptor?
The much-heralded second quarter intro of the Samsung Galaxy S4 mobile phone is, according to multiple reviewers, a sustaining innovation (improvement). But embedded in it is a disruptive innovation to the fitness app sector dominated by Fitbit, Jawbone Up, Nike FuelBand and a raft of low-cost/free tracking apps. It’s S Health, which according to Gizmodo’s incredibly detailed review monitors key activities and sleep (Editor emphasis):
Holy crap, Samsung put a health tracker in its phone! Which is actually a great idea. S Health is an app that will track your steps, stairs climbed, and the ambient temperature and humidity, plus track your food intake and estimate calories consumed/burned. You can even track sleep with an optional accessory (see below). Fitbit and co. should be nervous, although I’m curious to see what kind of ding this puts on your battery life.
and
There are also a bevy of accessories that complement the S Health app. There’s a wristband you can wear independently of the phone (in case you prefer running without it), which will track your steps and monitor the quality of your sleep. It will then sync wirelessly with the app. There’s also a connected scale and heart rate monitor. Again, this isn’t good news for smaller fitness tracking companies.
The Verge has the S Health slide (grainy photo) presumably from the Samsung debut presentation. (Better photos over at CNet; photo here is courtesy of 3G Doctor–see below)
[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/03/s-health-via-device-foused-message1.png” thumb_width=”250″ /]If the implementation is high quality (and some commenters have issues with Samsung), Fitbit et al. could themselves be disrupted straight out of their (current) business model and consumer market, just like they did to Zeo. S Health integrates–it’s already on your phone, it largely does what they do and gets the fitness tracking job done (‘Total Reports’) for most who are interested for free, even without the few available accessories. No downloading and going to Amazon or Best Buy to buy a raft of expensive accessories to make it work with your phone. No annual $49 membership so you can access your data. Worst of all for the current crop of fitness trackers, not one–not even Nike–can beat the Samsung international distribution network and only Nike beats Samsung on brand recognition. Is it a deal-maker for consumers? Probably not, but it gets much much closer to the customer. Also a few things that Samsung has introduced–the Air View/Air Gesture eye tracking and gesture control–have great potential for app designers in other aspects of fitness and health.We’ll have to wait and see–not too long– if other smartphones (HTC, Apple, LG, even BlackBerry) add fitness tracking. If I were Fitbit or Nike, this Editor would be hopping like an Easter Bunny to cut a licensing/partnership deal with them. BlackBerry with Nike FuelBand….
Related articles: Dan Munro over at Forbes cheers Samsung on in Latest Samsung Smartphone Adds Health Functions, Sky News adds the international perspective. CNet reports accessory pricing: S Band and Body Scale at $99.99 each, Heart Rate Monitor at $69.99. Update 18 March: Lt. Dan opines at HISTalk on What it means for healthcare and mHealth [WARNING 31 Aug 2014: linked page may now be infected with malware] –the market pushing for bigger smartphones that blur the line between phones and tablets, the navigation capabilities of Air View for EMR. A cold-waterish review/comments at iMedicalApps doesn’t think much of the native temp/humidity feature (your Editor begs to disagree); again a commenter brings up Samsung’s track record of weak software, but agrees that Era of mobile health tracking definitively arrives. Hat tip on these two updates to the 3G Doctor, David Doherty, via LinkedIn’s mHealth group. ZDNet notes Samsung’s Knox software to separate personal and business use on one phone, along with SAFE for enterprises.
And do read David Doherty, the 3G Doctor for a further dissection and projection of the S4’s capabilities in features like its camera, the humidity/temperature sensor, the aforementioned Air View/Gesture, the dual video, Smart Scroll for eye testing and even the recharging pad as particularly friendly to healthcare use — and users. Samsung takes S Health centre stage at Galaxy S4 launch and Will Samsung’s Smart Scroll turn the world upside down for mHealth Regulators? (mHealth Insight)







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