Jawbone jawbones $100 million in financing

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/09/band1.jpg” thumb_width=”150″ /]Fortune, no usual hangout for health tech news, headlined late last week that Jawbone, which recently relaunched its UP fitness tracker after the earlier version developed glitches, obtained $93 million in debt financing and is rumored to be lining up another $20 million in equity financing from its four largest existing VC backers: Andreessen Horowitz, JPMorgan Digital Growth Fund, Khosla Ventures and Sequoia Capital. Reportedly they are wildly back-ordered for the colorful and stylish UP fitness tracker (now a fashionista item, a sure sign of scarcity). Their founder/CEO Hosain Rahman told Fortune “We’ve been experiencing crazy sell-through demand, particularly since the relaunch of Up. It’s been faster than anything we’d had before, and equity is not the most efficient way to scale all that.” We’ve previously noted Jawbone’s aggressive acquisition warpath with BodyMedia [30 April] and Massive Health [11 Feb]. Competitors have hardly been sleeping: Fitbit just raised an additional $43 million to add to their previous $23 million [15 Aug] and Withings a fresh $30 million [22 July], so fitness trackers are all going one way–up. Exclusive: Jawbone raises more than $100 million (Fortune). Also Mobihealthnews.