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Sponsor a Conference Report
If your company is not having a presence at a major conference, sponsoring a Telehealth & Telecare Aware report from it may be your best and cheapest alternative way of ‘being there’. Your banner will be seen by everyone reading the reports – for ever. Here’s an example.
How it works
Editors Steve Hards and Donna Cusano give our time, energy and expertise to travel to and write the reports, and conference organisers – who understand the value of the publicity – offer us press passes. But we need support to cover travelling and subsistence.
Please plan ahead as far as possible: the sooner arrangements can be agreed the less travel and accommodation generally cost, and so less sponsorship funding is required. We can either invoice you for the agreed costs or it may suit your budget or administrative arrangements to make accommodation and travel bookings on our behalf.
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why read Six Steps To Telecare Press Release Happiness?
Because you know that I, Steve Hards, editor of Telecare Aware and author of Six Steps To Telecare Press Release Happiness have your interests at heart and have, since 2004 when I organised the Telecare Policy Collaborative for the Department of Health, been the industry’s most trusted, consistent and persistent ‘critical friend’.
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“Six Steps to Telecare Press Release Happiness has really helped improve my PR and media writing. I will now follow these guidelines to help write a more effective press release”
S. Wijayaratna, Telemedcare Ltd
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why should I read Six Steps To Telecare Press Release Happiness?
You have had enough reasons!
Oh, all right then, you have dragged it out…
There’s a 60 day – no quibble – satisfaction guarantee, or your money back.
And you won’t need to give me a reason!
Now what are you waiting for?
To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why else should I read Six Steps To Telecare Press Release Happiness?
Because until you read it you will wonder what your competitors know that you do not.
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To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why should I make time to read Six Steps To Telecare Press Release Happiness?
Because it won’t take too long out of your busy schedule to read and digest its messages. It’s a waffle-free zone.
You are already spending time writing ineffective press releases or spending cash to have them written for you. Buy ‘Six Steps’ and spend the same time or less writing effective ones!
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To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why should I pay to read Six Steps To Telecare Press Release Happiness?
Because it’s the least expensive, specific telecare and telehealth marketing advice you will ever buy.
That’s less than the cost of distributing a release on most internet distribution services.
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To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.
Reasons why you need to read Six Steps To Telecare Press Release Happiness
Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.
Why do I need to read Six Steps To Telecare Press Release Happiness?
Because your press releases are awful.
How do I know?
I read them!
If you know that your company or organisation’s press releases are boring, pompous or platitudinous — that’s great! Now you can do something about it. During the four years I have been sifting through press releases to post on Telecare Aware, I have, at a conservative estimate, read (endured) over 15,000 of them. So now I am sharing what I have learned. These will be lessons that you can apply straight away.
Steve Hards
Editor, Telecare Aware
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To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.
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It looks like you decided not to purchase Six Steps to Telecare Happiness after all
In that case, click here to return to the home page.
Or, if you were buying but had a problem, please email me: steve.hards@telecareaware.com
If you have changed your mind and do wish to purchase it, do not use your browser’s ‘Back’ button, but start again by clicking on the PayPal button here.
Thanks,
Steve
Six Steps to Telecare Press Release Happiness
Thank you for purchasing Six Steps to Telecare Press Release Happiness
You will receive a receipt directly from PayPal. Please ensure you have this if, for example, you need to reclaim the cost via your expenses.
To receive your individual copy of the PDF please send an email with ‘Six Steps purchase’ in the subject line to steve.hards@telecareaware.com and I will send it to you just as quickly as I can.
IMPORTANT: Please also tell me if you are purchasing for yourself or on behalf of a company or organisation, and if so, which.
Thank you once again,
Steve
Six Steps to Telecare Press Release Happiness
Part 1: Three basic mistakes and how to avoid them
First mistake: It’s not about you
Time after time I see companies and organisations falling into the trap of thinking that the press release is about them.
This is only true if it is a stock market-orientated press release reporting your company’s performance. Even then you may be missing an opportunity or two. Yes, it is your press release, but the cold reality is that unless you are in the Intel/Sony/Microsoft league no one cares about what your company is up to…
Part 2: The language of robots! Avoid alienating your readers
When it is humans who read press releases why does it seem that so many are written to be read by robots? (And I’m not talking web bots, here!)
In the first part of this series I touched on your potential audiences, although before writing you would do well to sit down with colleagues and roughly flesh out the answers to…
Part 3: Specific advice for frontline telecare/telehealth services
The first two parts of this series have dealt with identifying the audiences for your press release and how to avoid turning them off.
In this part I offer some specific advice to telecare/telehealth organisations and companies that deal directly with the public, such as alarm monitoring companies, councils and housing associations in the UK, and charities.
Part 4: Specific advice for supplier companies
Company news (new chief officers, acquisitions, takeovers, investment plans, etc.) is only marginally more of a story for supplier companies than service provider ones, as they will have some industry-specific audiences, such as shareholders.
However, by writing dull ‘this is the facts’ press releases on these occasions you may, as I mentioned at the start of Part 1, be missing an opportunity or two.
Part 5: Press release structure and press release doom
The conventional press release structure helps readers extract the information they want quickly.
There are variations, depending on the industry and type of press release and, when submitting releases to online distribution services, the elements often have to be split up and put in different boxes. That is, the structure is determined for you. However, the typical structure looks like this:
Part 6: How to get journalists to contact you – and being prepared when they do
I’m glad I’m not a journalist working on a national newspaper.
Imagine…day after day having tens, possibly hundreds, of stories pitched to you in the hope that you are going to spend your precious time helping the authors get publicity.
Well, here are a few tips for breaking through that and increasing your chances of getting your story picked up and enticing a journalist to contact you for more:
Tweets from Med-e-Tel 2009
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Thank you!
Thank you for your donation!
Large or small, it is greatly appreciated
and a further encouragement.
Steve Hards and Donna Cusano
But wait…There’s more…
As an extra ‘thank you’ we are giving
everyone who donates access to
the subscribers only
Telecare Aware In Review (TAIR) site.
Access will be open to you until 31st January 2013
– or possibly longer if we are still receiving
donations close to that date.
To access the TAIR facilities, use the credentials
email: donor[@]telecareaware.com
password: AV3M6 (case sensitive)
*** NOTE THESE NOW AS YOU MAY NOT SEE THEM AGAIN
and plese do not share them with anyone else ***
To remind yourself why people subscribe
to TAIR, go to this page and watch the introductory video.
Access the TAIR login here. You can also
access it from the link in the right sidebar.
Client List
Companies and organisations that have advertised on Telecare Aware:
- Telecare Services Association
- Just Checking
- American Telemedicine Association
- EvaWare
- Home Telehealth Ltd
- Choose Independence
- Tynetec
- Alertacall
- mediagrids
- Docobo
- Buckinghamshire County Council
Companies and organisations in the telecare/telehealth field to which I have provided various paid services such as press release drafting and distribution, PowerPoint presentation design or website design work:
- Disabled Living Foundation
- Home Telehealth Ltd
- Alertacall
- MAPE
- iTelecare
- Vitalsys
Companies and organisations I support without charge:
- Disabled Living Foundation
- Foundation for Assistive Technology
Steve Hards
My email alerts have stopped arriving
If you find that the alerts have stopped arriving, just sign up again.
We automatically remove addresses of people who sign up if emails have ‘bounced’ three times. Bounces – returned undeliverable emails – can happen for a number of reasons outside anyone’s control.
The other main causes of alerts emails not arriving are:
- Changing email address and forgetting to update it, which you can do here.
- Employers’ email systems blocking emails – ask your IT Department to ensure that emails from Telehealth & Telecare Aware are ‘whitelisted’.
- Large free email account providers – Outlook.com (Hotmail), Yahoo, GMail, Comcast, etc. – are well known for not delivering emails they arbitrarily decide may be spam. And they may not tell anyone that they have not been delivered. If you can, sign up with another email address.
There is no harm in trying to sign up again – the system will know if you are already registered.
Linking to Telecare Aware
Thank you for considering linking to Telehealth & Telecare Aware
How you do so is, of course, up to you. You know best how to speak to your readers and how to make them interested.
However, if you want to use a graphic image, here’s one, and some suggested text (below) to trigger your own ideas.
To use the above image on your site, simply highlight and copy the following html code, and paste it into the code on the page where you want the image to appear. This will ‘pull’ the image from TelecareAware and bring people to the site if they click on it.
<p><a title=”Visit Telehealth & Telecare Aware” href=”https://www.telecareaware.com/”><img src=”http://ta-images.s3.amazonaws.com/images/tta-logo-500×100-apr2013.gif” alt=”telecare” border=”0″ /></a><p>
If the above doesn’t suit your needs email the webmaster. You can resize the image, but please keep the proportions the same.
Suggested explanatory text (edit as required):
Telecare Aware has been providing a free, specialised, internet news and information service since 2005 to people interested in developments in the fields of telehealth, telecare, mHealth, etc. Its purpose is to help suppliers and service providers around the world keep up to date with what each other are doing. Readers save time keeping up to date by not having to search the internet themselves day after day and they can be alerted each time the news is updated, by a number of means including email.
Adding a Telehealth & Telecare Aware news feed to your website
Keep your visitors (and yourself!) informed of latest Telehealth & Telecare Aware postings without them having to leave your site by adding an RSS feed to it. The simplest way to do this is to search Google for an RSS add-in or ‘widget’ that you can add to your site to keep the feed neat and tidy, and copy and use this RSS feed url:
https://telecareaware.com/category/c1-telecare-telehealth-news/feed
The same RSS feed url can be used to feed Telehealth & Telecare Aware news items to your email account or personal news feed aggregator.
Thanks for your link, and if you need help with any of this please email me!
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