The intent is good, the name–Hackfest–is unfortunate (Updated)

[grow_thumb image=”” thumb_width=”150″ /]Given another Big Blue Cross data breach (below), the juxtaposition of a release from Intel-GE Care Innovations is, how do we say, jarring. A great trumpeting of a prestige event 18-20 September in conjunction with the Stanford Center on Longevity on the Stanford University campus. “Inspiring a reconfigured care delivery process bringing care to the home and uniting patients, family caregivers and professional caregivers with the traditional clinical care team.” which will “…change the status quo. The event will bring together clinicians and care providers, health plan leaders, family and professional caregivers, patients, designers, engineers, students and faculty to explore the meaning and definition of a care team.” Yes they can be ‘hack(ing) a strategy to redefine the care team’…but given the tens of millions of health records hacked, breached and stolen in this year alone, is this the best name Stanford and Care Innovations could think of?  ‘Hackfests’ and ‘hackathons’ usually are coding or programming competitions, which long predate the negative use of ‘hack’ for malicious entry into systems. Even events in that context are increasingly met with raised eyebrow.

‘Hackfest’ for this is a stretch. Message to both: care teams need redefining, but it’s time for a better, and more descriptive, name. A ‘****-palooza’ (a voguish term in US), anyone?

Update: A Care Innovations spokesperson and this Editor had a Twitter conversation–a TweetFest, so to speak:

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Readers–what do you think? Is this Editor overly sensitive to the ‘h’ word? She might be…click on the title to see Comments.