Much ado about Airo: the denouement

Like the Maltese Falcon, ‘the stuff that dreams are made of’?

The madly touted Airo fitness band, with its claimed mini-spectrometer built into the band to detect nutritional blood metabolites for passive sensing of food consumption [TTA 30 Oct], has, after a firestorm in the industry press, conceded it lacked proof that it would ‘work as advertised’ and refunded money to its early backers. Very rarely have we seen mass disparagement in health tech, but the fact that the developers ginned up a lot of breathless publicity over a device without a working prototype and no studies to back a future design made it all too easy. (more…)