Doctors wild about…what works

In the first half of the following blog item the author makes some valid points about doctors being quick to adopt mobile devices but that they were also quick to discover that the available apps are not much use in their work. The second half turns into a ‘knock Apple and big-up Windows 8 on tablets’ session. But then, as the author is Bill Crounse, MD, Senior Director, Worldwide Health at Microsoft, it would be surprising if he didn’t take that opportunity. Doctors wild about….. what works Hat tip to Bob Pyke.

UPDATE: related item, thanks to Toni Bunting: Health apps won’t reach core NHS patients (The Guardian). An NHS commissioner, writing under a pseudonym, also bemoans the lack of focus on appropriate apps and/or their use in the NHS. What the author focuses on is that the majority of NHS users are “the elderly, deprived and poorly-educated” and these people are less likely than most to be wielding and using smartphones.

Microsoft Surface dives into mHealth, telehealth tablet market

“Not only Lync but Skype as well are becoming fairly predominant platforms for what I call ‘commodity’ telemedicine and telehealth services,” Dr. Bill Crounse, Microsoft’s senior director for worldwide health, told Pulse IT Magazine during a promotional visit to Australia. “We are seeing amazing progress at an institutional level, with people understanding and mapping out where are their patients coming from and how far are they travelling. How can we leverage this technology to better serve that population [of] patients who are being asked to travel three hours across town for a snippet of information or reassurance, when in fact this technology can be applied.”

It’s a good point, but as EHR Intelligence goes on to point out: ‘In contrast to the iPad mini, which fits neatly into lab coat pockets and has the advantage of millions of apps in the mature Apple ecosystem, the Surface Pro is a bulkier product, weighing in at two pounds and saddled with an $899 price tag. In the era of bring your own device (BYOD) healthcare, Microsoft faces an uphill battle when it comes to attracting individual physicians looking to pick up a supplementary device for their office work.’ EHR Intelligence item: Microsoft Surface dives into mHealth, telehealth tablet market.