[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2015/12/Lively-sensors-600×327.png” thumb_width=”150″ /]GreatCall, which markets the popular Jitterbug simple phones and ancillary safety/security services (5 Star, mPERS) targeted to older adults, has acquired the assets of home activity personal monitoring system Lively. According to GreatCall’s press release, Lively’s technologies will be integrated into GreatCall products. These include a tastefully designed brace of self-installed in-home motion sensors, which made quite a splash when introduced in 2012, and a fairly stylish mPERS watch introduced last year. From the announcement, it’s easy to deduce that Lively was largely inactive despite partnerships led by Care Innovations: the press release on both Lively and GreatCall’s site was issued from GreatCall only and not joint contact; Lively’s last round of funding was in 2013 (only $7.3 million total, another Series A to B casualty) and there are no Lively employees transitioning to GreatCall for the good reason that there are none left (Mobihealthnews). No word on founder Iggy Fanlo’s next plans save a squib on LinkedIn saying that hardware was hard and his next move would likely be in software. With last year’s sale of AFrame Digital (with no further word from the purchaser) and BeClose now Alarm.com Wellness (not a surprise as it was built on an Alarm.com platform), as we close the year it is further confirmation that it is No Country for Small Players in digital health. Photo: Lively.

Update: Tart take from seasoned Aging Tech business observer Laurie Orlov on Lively’s rise and fall, with additional history. Her POV is that as attractive as Lively’s concept was, its business strategy should give pause to the Silicon Valley investor and entrepreneur crowd thinking this is just another kind of direct-to-consumer hardware-service sell, the long payout of any tech in this field and the opposed short time frame of VCs. It’s also not like there haven’t been a few predecessors fallen on the field, either. Aging in place tech firm Lively is out of business – what can we learn?