Drawn and quartered: digital health consumer study

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Parks Associates’ latest study of potential digital health consumers will come as a confirmation for some of us who’ve been up and down a few hype curves, and be a sobering bucket-of-cold-water for those wedded to the Revolutionary-Transformative-eHealthy-D3H Bandwagon view that digital health will change EVERYONE’s life. Market segmentation is a useful marketing tool for narrowing down your real market to spend those scarce (investor-supplied) funds: those most likely to purchase, and a broad picture of what they look like. As you’ll see in the Parks Associates/TTA graphic above, the market for digital health almost neatly breaks into quarters: the top half has the greatest potential. The report looks at lifestyle/behavior, health, residential and income factors among 2,500 broadband-equipped heads-of-household.

Where’s the surprise party? It’s no surprise that the highest potential market denizens are already health-conscious, good ‘do-bees’ in their diet and exercise and higher in income. The second quarter represents older adults facing health challenges, but already on track with their health ‘mindfulness’–perhaps they are the older, health-challenged versions of the first group. It’s the next two groups and their respective positionings which are the surprise. The Parks study ranks the ‘bad do-bees’ –the already sick with bad health habits and lower incomes–in potential above the young, tech-enthusiastic and healthy–but not health-conscious in their behaviors and also lower in income. Despite all their connectivity, only 28 percent of this group looked up health information online in the past year, contrasting with 38 percent of all responders.

Marketing implications?  I’d be spending my company’s money and time on (more…)

Brain neuroprosthetics, stimulation for TBI, PTSD

A signature injury of the Iraq and Afghanistan wars has been traumatic brain injury (TBI), as well as an outcome of all wars–post-traumatic stress disorder (PTSD). Over 270,000 veterans since 2000 have been diagnosed with TBI–along with 1.7 million civilians per year. The US Department of Defense (DOD) has been funding research in several areas to help veterans–and eventually civilians–with these traumas.

  • DARPA’s RAM: Restoring Active Memory program is seeking to compensate for brain injury by developing a neuroprosthetic to aid memory function. (more…)

Free telecare event in Eccles (UK)

If you are in the Eccles/Greater Manchester area on 11 September (and not attending the Kings Fund International Digital Health and Care Congress or Medical Engineering Centres Annual Meeting and Bioengineering14, both in London), Contour Homes is sponsoring a free, full day North West Telecare Event at AJ Bell Stadium. It will give an overview and showcase latest technologies in telecare for professionals involved in supporting independent at home living. There are talks including Alyson Bell, Managing Director of the TSA, Dawn Thomber of Contour Homes and Tahir Idris of TeleMagenta plus an exhibition. This Editor notes the Tunstall logo (but no speakers); Contour Homes is one of the ‘my world’ introductory sites. PDF with complete information and registration.

Funding, granting and executive moves

Summer hasn’t been beach holiday time for some of the companies we’ve been following….Genetic testing for the masses 23andMe, only last fall in much hot water with FDA (but recently making nice–TTA 2 July), received a two-year, $1.4 million grant from the National Institutes for Health (NIH). iHealthBeat….’Smart pill’ developer Proteus Digital Health received a Series G round of $52 million, adding to a June round of $120 million. Investors not disclosed, but Proteus currently has a blue-chip list including Novartis, Medtronic and Kaiser. BusinessWire….Pre/post-procedure education and recovery monitoring service VOX Telehealth received another $1.1 million round of angel financing primarily from original investors, preliminary to an institutional round of financing in 1st Quarter 2015. Release….HealthSpot Station is reinforcing its retail reach (more…)

‘Explosive growth’ for telehealth and telecare at last?

This sunny summertime prediction by Ephraim Schwartz, an editor-at-large for enterprise tech publication InfoWorld, outlines five main reasons why:

  1. Healthcare is broken, and because it is, finally there’s the financial commitment from providers.
  2. The base of home telehealth devices is now fairly large at 3 million in the US so that the projection by 2018 of 10.3 million in the US and 19.1 million worldwide doesn’t look improbable (Berg Insight).
  3. Cellular and digital phone networks are now ubiquitous. The conversion of existing POTS devices which account for 70 percent of existing telehealth users is underway. Mobile is driving developers to create smartphone health apps and devices. (more…)

University of Edinburgh MSc in Global eHealth

Deadline extended to 8 September for the Autumn term

We are happy to update our readers on this innovative UoE programme with a message from the director, Dr Claudia Pagliari. Please read ’til the end to learn about sponsoring a student from a low-income country. (Ed. Donna)

This fully supported online learning programme provides a unique opportunity to study health informatics with reference to global health challenges. Combining core courses with a rich portfolio of innovative modules delivered by international experts, the programme provides a foundation in the core principles and practice of health informatics whilst considering how innovations and policies are shaping the technology landscape, strengthening health systems and changing professional and patient behaviour.

The programme is interdisciplinary and is suitable for eHealth designers and implementers, healthcare practitioners, global development professionals, government policymakers, healthcare managers and CIOs, and academic researchers with interests in the role of ICT in health. The supported online learning format provides an opportunity to obtain a rich learning experience, interacting with your tutors and peers, whilst remaining in work. (more…)

Cerner acquires Siemens HIT business

The big news in HIT circles today was Cerner’s purchase of Siemens’ health IT business for $1.3 billion. Forbes has the most detailed analysis by far, which appears prepared in advance based on the 22 July rumor published by HISTalk at that time. HISTalk’s and their readers’ comments on the announcement conference call today are moderately scathing and worth reading if of interest to you. The takeaway for this Editor is that it was a defensive move for Cerner versus Epic Systems, Athenahealth and Allscripts; they bought out a competitor, bought market share with the acquisition (although how much of it would have fallen to them anyway is a question), gained more of an international foothold plus an inside track to customers eager to move to newer technology. For Siemens, it appears  (more…)

Text messaging for health: simple and it works

This Editor often casts a skeptical eye on short (2.5 month) studies and those sponsored by companies with a vested interest in the patient engagement technology being successful. In this case, the study reinforces earlier findings by the Center for Connected Health and other providers. Sending text messages to Medicaid (low income state-based health insurance program) recipients, even for a short time, proved to be effective. The targeted group was pregnant women plus families with children and teenagers in New York’s Healthfirst Medicaid managed care program. HealthCrowd, the developer, sent this group messages about prenatal care; wellness visits for children; and/or vaccinations. (more…)

Tons of app health data, bound for…third parties?

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/04/obey_1984.jpg” thumb_width=”150″ /] The law of unintended consequences also applies to Quantified Selfers. Health apps seem to be reaching beyond the QS early adopters and becoming a commonplace, whether on your wrist or built into your smartphone. Apple, Google, IBM and Samsung are all in.The DH3 set (Digital Health Hypester Horde) could not be more pleased. But where is that data going? According to the US Federal Trade Commission (FTC), it’s ending up where your online data goes–profitably sold by developers large and small to your friendly data broker and onward to marketers. You may think it’s private, but it isn’t. There is the famous case of an Target (store) app used to determine whether female customers were pregnant (purchases such as pregnancy tests) and then market related and baby products to them. Commissioner Julie Brill doesn’t like the possibility that health data could be part of the Spooky Monster Mash that is Big Data. “We don’t know where that information ultimately goes,” Brill told a recent Association for Competitive Technology panel. “It makes consumers uncomfortable.” (Ahem!) From the consumer protection standpoint, the FTC would like to do something about it, and they happen to be very good at that type of regulation. Compliance will not only be an added cost of doing business, it will cut into that ol’ business plan. And you thought that the only problem around apps and the Feds was gauging risk to users. Do you have that creepy ‘Big Brother is Watching You’ feeling?  Health IT Outcomes, FierceMobileHealthcare, VentureBeat.

Now a VC concentrating on tech for older adults (US)

Don’t call it a trend yet, but Ohio’s Link-age Ventures Inc. is launching a $26.6 million venture capital fund to invest in startup to early-stage companies targeting products, services and technologies for the 55+ market. The 50 percent partner is a familiar name to those in the US non-profit senior community sector, Ziegler Companies, along with 70 non-profit senior communities (!) as limited partners. The Ziegler Link-age Longevity Fund will look to invest about $500,000 to several million dollars apiece in 10-12 companies engaged in aging in place, care coordination, disease prevention, readmission reduction and wellness strategies. An investment announcement may come in late summer. The US heartland demonstrates a different trend than the relentlessly DH3, youth-oriented West Coast and the mixed messages out of the New York-Boston corridor. Cincinnati Business Courier

Can startups learn from digital health’s flops?

The point may be debatable, but that doesn’t prevent Robin Raskin, founder of SilversSummit and Living in Digital Times, from making it. Keying off the summer edition of the Digital Health Summit, the CEOs of three well-known implosions–Zeo (the first big quantified self fail in sleep tracking, TTA 13 Mar 13), HealthRally(social networking/crowdfunding) and Healthrageous (personal health management, sold after it never fulfilled its promise to Humana, TTA 16 Oct 13) discussed their mistakes. Ten points plus each on video.Learning From Failure in the Digital Health Business (HuffPo)

NYDHA names eight companies for funding, shared equity

The New York Digital Health Accelerator named its second class of eight companies last week. Each, sponsored by the Partnership Fund for New York City and the New York eHealth Collaborative (NYeC), receive approximately $100,000 in funding through a syndicate of investors in exchange for 1-2 percent in equity and access to SHIN-NY’s (Statewide Health Information Network of New York, colloquially called ‘shiny’) healthcare data. The winning companies are  AllazoHealth, Clinigence, Covertix, iQuartic, Noom, Quality Review and Sense Health.In the four month program, the companies are provided with mentoring and networking opportunities with insurance companies, medical centers and hospital groups. However, a number of these companies are past the pure startup stage with real clients and business. Modern Healthcare, iHealthBeat

What happens when a medical app…vanishes?

You have just entered The App Twilight Zone…. Our readers know that concussion and diagnosis have been a focus of this Editor’s, and validating apps a focus of Editor Charles’, who brought this to my attention. The app’s name: The Sport Concussion Assessment Tool 2 (SCAT2). The news report states: “It contains all the essentials you would want in a concussion app: a graded symptoms checklist, cognitive testing, balance testing, Glasgow coma scale, Maddocks score, baseline score ability, serial evaluation, and password protected information-sharing via email.”  The plot: it was deactivated without warning or notice by the developer, Inovapp (link to sketchy CrunchBase profile) yet still listed on the iTunes store.

What happened? There was a modified standard (SCAT3) developed in 2012, which updated SCAT2 with non-critical additions: indications for emergency management, a slightly more extensive background section, a neck exam and more detailed return-to-play instructions. SCAT3 is only available on (inconvenient) paper. No word from Inovapp on why it discontinued the app nor any plans for updating.

The SCAT2 had gained, in a short time, a following among coaches and sports medical professionals because it was the first app based upon the international standard (Zurich, 2008, 3rd International Conference on Concussion in Sport) transferring a paper assessment tool to an easy to use app. In fact, the NHL (National Hockey League) has its own version. The revised 2012 standards  Users have a right to be upset, but moreover, this points to a glaring shortcoming of medical apps–their developers vanishing into the night without a by-your-leave. And read the comments by (mainly) doctors on securing patient information after the app is used (HIPAA standards) and one physician’s criticism of apps such as this as a ‘crutch’.  A Pointer to the Future we don’t want to see. The authors Irfan Husain and Iltifat Husain, MD are to be congratulated. Popular app being used to manage concussions fails, failing patients (iMedicalApps)

That comfy sensor patch gets a bit closer (US/BE)

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2014/07/Baby_with_Biostamp.png” thumb_width=”180″ /][grow_thumb image=”https://telecareaware.com/wp-content/uploads/2014/07/MC10_Biostamp-small.jpg” thumb_width=”150″ /]Perhaps we should be adding to our sidebar lexicon ‘conformal electronics’. Boston-based wearable health technology developer MC10 is partnering with Brussels-based biopharmaceutical company UCB S.A. to develop MC10’s Biostamp platform for treating those with severe neurological disorders. MC10 developed a seamless, disposable sensing sticker with thin film batteries (right above) which is currently in use in the Reebok Checklight to determine sports-related concussion risk [TTA 16 May, “Brain Games”] and in beta for infant temperature sensing (left above). It seems clear from the announcement today and further remarks (see below) that the objective is not drug delivery, but for patient monitoring and disease management. MC10 commercializes John Rogers’ work in stretchable sensor patches and batteries [TTA 10 April]. The Biostamp does not have FDA approval but the partnership may be a way to fast-track CE approval. MC10 release, Fast Company (also reviews Proteus, Corventis, Given Imaging), Mobihealthnews with comments from Ben Schlatka, MC10 cofounder.

Your Friday robot fix: We need robot caregivers

I can, and do, write prescriptions for her many medical problems, but I have little to offer for the two conditions that dominate her days: loneliness and disability. She has a well-meaning, troubled daughter in a faraway state, a caregiver who comes twice a week, a friend who checks in on her periodically, and she gets regular calls from volunteers with the Friendship Line.

It’s not enough. Like most older adults, she doesn’t want to be “locked up in one of those homes.” What she needs is someone who is always there, who can help with everyday tasks, who will listen and smile.

What she needs is a robot caregiver.

—Louise Aronson, MD

From a medical practitioner and geriatrician is a view on robots as not dehumanizing, but a source of companionship, comfort and ‘always on’ emergency assistance for older adults and the disabled, particularly those who live alone. Dr Aronson also advocates assistance robots for everyday tasks such as bed transfer, lifting and dressing assistance. Mentioned favorably: PARO the Japanese ‘seal’ robot, MOBISERV Kompaï, Sweden’s GiraffPlus but notable by omission GrandCare Systems, the GeriJoy tablet-as-pet companion and (perhaps too new) the JIBO ‘family robot companion’ [TTA 18 July]. She also makes the apt point that those of us who’ve spent most of our adult lives interacting with machines will be quite comfortable with robotic companions. The Future of Robot Caregivers (New York Times) Also Katy Fike PhD from the Aging 2.0 group takes a look in their blog at Dr Aronson’s insights as well as JIBO.

Patient engagement meets ‘palliative care’

Restoring the ‘human connection’ in patient engagement.  Pre/post-procedure education and monitoring service VOX Telehealth [TTA 23 May] is partnering with spiritual care counsel provider HealthCare Chaplaincy Network [TTA 2 Aprand clinical teams from Northwestern University (Illinois) and the Princeton (New Jersey) Medical Center to develop the PalliativeCare Program. The VOX program is designed to blend health education and coordination support not only around a care plan for a specific disease but also for decision making, caregiver coordination, and necessary spiritual support and social services. It’s an interesting approach that combines online/mobile communications, telehealth and social services/ministry. HCCN’s inclusion in the program is not surprising as they have been transforming from a chaplain training resource for those ministering to patients and families in hospitals to providing spiritual care and resources directly online (via ChaplainsOnHand) for the seriously/chronically ill and their families. VOX release  [Disclosure: Editor Donna is a volunteer on the HCCN’s marketing advisory council.]