2015 was this editor’s first visit to the Mobile World Congress in Barcelona. Though well prepared for the experience by seasoned visitors, the sheer size of the event is simply breath-taking. 15 minutes to walk fast from the entrance to the end of Hall 8.1 suggests the site is getting on for a mile long, and five minutes to walk from one end of Hall 3 to the other suggests it’s pretty wide too.
The sheer volume of people attending is astonishing – nearly 90,000 expected this year, which must be the largest single alien invasion of the city. It certainly tells, with long queues to get on the train to the Fira Gran via site in the morning, and a 25 minute wait to get on a train back for those making the mistake of hanging on to closing time early in the week, to indulge in the hospitality that breaks out on many stands as the sun passes the yard-arm.
Organisation is stunning too – there are helpful people way back in the metro system pointing the way, and throughout the site. Ask them and they’ll almost certainly know the answer, or know someone who does.
The contrast therefore with the Congress’s largest exhibitor – Samsung – is (more…)







Most Recent Comments