Audax Health raises $20 million

Breaking News

One very substantial bet was placed today on consumer engagement, with CE/mobile/social media-for-wellness developer Audax Health announcing a $20 million Series B funding this afternoon. Navigy Holdings, Inc. a wholly-owned subsidiary of Florida Blue (Blue Cross Blue Shield, Florida’s largest health plan) led the round, which included current board member Jack Rowe (former CEO and chairman of Aetna) and Dan Rose, VP of partnerships at Facebook. Audax’s main product is Zensey, a mobile-based platform for personalized health content, connection with like minds via online communities, challenges, health assessments and games. The funds reportedly will be used for product development, build out the company’s mobile and engineering teams and expand partnerships with health plans, employers and providers. Previous funding has exceeded $35 million since its 2010 founding ($21 million this past January alone). Corporate partners include Cigna and Cardinal Health, with New Leaf Ventures their leading VC.  Press release via Yahoo Finance; Gigaom; Washington Business Journal.  Hat tip to reader David E. Albert, MD of AliveCor via Twitter (@DrDave01)