This Editor often casts a skeptical eye on short (2.5 month) studies and those sponsored by companies with a vested interest in the patient engagement technology being successful. In this case, the study reinforces earlier findings by the Center for Connected Health and other providers. Sending text messages to Medicaid (low income state-based health insurance program) recipients, even for a short time, proved to be effective. The targeted group was pregnant women plus families with children and teenagers in New York’s Healthfirst Medicaid managed care program. HealthCrowd, the developer, sent this group messages about prenatal care; wellness visits for children; and/or vaccinations. (more…)