[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/02/gimlet-eye.jpg” thumb_width=”150″ /]Earlier this month, AARP announced its marketing of the RealPad, a simplified 7.85″ tablet. Its positioning is clearly aiming at the less tech-savvy cohort over 50. With much fanfare, AARP is touting its partnership with Intel in this ” intuitive, easy-to-use software interface for RealPad” on Android KitKat 4.4. It will be available at Walmart this fall at $189 (preorder via AARP) and it has the requisite big icons, front and back cameras and free 24/7 customer service. Release.

The Eye Rolls. We know that the AARP bread ‘n’ butter is creating loyalty for their products by catering to those who pay for their association’s services, but a press release headline like this sounds tinny to many of the younger and not-so-young people in this age group:

AARP ANNOUNCES REALPAD, FIRST OF ITS KIND TABLET DESIGNED FOR AMERICANS 50+ APPREHENSIVE ABOUT TECHNOLOGY

Powered by Intel, RealPad to Serve as Digital Gateway to Over 70 Million Americans 50+ (more…)