[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2012/12/crystal-ball.jpg” thumb_width=”150″ /]Directionally positive, but still quite developmental in reality. The gold rush not quite begun.

In the past week or two, this Editor has been working her way through a stack of surveys and journal-published research, all heavily promoting the greater interest in and usage of consumer mobile health. Here we have Monique Levy of the well-regarded Manhattan Research finding in their surveys (via Mobihealthnews):

• 86 percent of the general population is online for health
  • Half of those use mobile
  • Two-thirds use social media to seek health information
  • One-third communicate digitally with doctors
  • Three-quarters interact with online pharma resources
  • About 20 percent of patients say that mobile is essential for managing their care–increasing to 32 percent of people with diabetes, 39 percent for people with MS

Before the D3H (Digital Health Hypester Horde) crowd vaults over the moon, however, Ms Levy states that “What people mostly do on their smartphone is look for information.” She recommends optimizing websites (in this context, primarily pharma) for mobile search, and apps should address “real customer pain points or niche needs”, not just a cool tracking app.

Yes, but the D3H point out the fifth annual ‘Pulse of Online Health’ by Makovsky Health (healthcare PR agency) and Kelton (research), a survey of over 1,000 adults, headlining that almost two-thirds (66 percent)of Americans would use a mobile app to manage health-related issues, (more…)