Vitality GlowCaps go retail (again)

Vitality, with a rebranding and new graphics, is testing the retail waters again with direct sales of pill container-reminder GlowCaps through pharmacy giant CVS. GlowCaps are connected via AT&T’s mobile network for activation and reminders. In beta is the GlowPack–a zippered pouch for those medications such as liquids and blister packs that don’t fit into a pill container. CVS Caremark is also testing GlowCaps as part of a randomized control trial on medication adherence among CVS Caremark members with suboptimal control of their LDL cholesterol levels. According to the National Institute of Health (NIH) database, a series of three incentive programs plus GlowCaps will be measured versus GlowCaps use only. GlowCaps now sold through CVS, new randomized control trial launches (Mobihealthnews)