Georgia-based SoloHealth [TA 2 Oct] will be rolling out self-service health screening kiosks in 2,500 Wal-Mart and Sam’s Club (Wal-Mart’s warehouse club) in the US starting next month. SoloHealth Stations are free-standing and free to users, screening for vision, blood pressure, weight, and body mass index (BMI) in seven minutes or less with educational material. Their business model is advertiser-backed, with targeted ads served based on individual tests and inquiries (e.g. adverts for fish oil supplements for healthy lifestyles; yogurt for blood pressure)–and capture opt-in emails for sending test results which will also carry targeted advertising. Wal-Mart’s intent here, of course, is to encourage ‘healthy customers’ who will be in excellent shape to buy in-store everything from glasses and prescriptions to foods and OTC meds. SoloHealth has some impressive financial backing: $43 million from Coinstar, Dell and insurer WellPoint. Also mentioned in the HealthcareITNews/Kaiser Health News article is HealthSpotStation [TA 13 Nov at CES NY], which differs in being a closed/assisted kiosk providing a telemedicine/telehealth ‘minute clinic’ carrying a $59-79 visit fee, and UnitedHealth/American Well’s NowClinic. Also PSFK article. Hat tip to TANN Ireland’s Toni Bunting.
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