Is ‘telehealth lite’ good enough for the Spanish-speaking market? (US)

Pioneering or inadequate? Mercer LLC, a major employee benefits consulting company that is part of business consulting giant Marsh & McLennan, and digital health platform developer ConsejoSano (Health Advice) recently announced a partnership where Mercer will market the ConsejoSano platform to its large base of US employers and also to the wider US Hispanic market of 54 million with at least 22 million in the workforce. Their pitch is to the group most comfortable communicating in Spanish as a primary language. The service is via phone or mobile app, and connects employees to native Spanish-speaking doctors. However, you won’t be able to visit that doctor unless you go to Mexico; they are provided via Salud Interactiva S.A. de C.V., a Mexico City-based medical services/telehealth company. Because the doctors are ex-US, they cannot refer or write a prescription, and only address questions on general health needs, mental health, nutrition and chronic disease management. Still, ConsejoSano claims a 60 percent resolution of medical needs upon the first call.

This Editor asks: What about that other 40 percent? This conceivably is a ‘first turn’ service for that Spanish-speaking person, and after you’ve built up that trust, the consult isn’t completed. Why isn’t this built with warm transfer capability to US-based assistance which can refer the person to either local in-network doctors, a telehealth doctor in their employee insurance network or other assistive services? Is this a good-looking glass-half-full for the Spanish-primary speaking population? Mobile Strategies 360, Mercer release

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