Surprisingly, given the directional and management changes at health app curator Happtique [TTA 17 May], the company has just sent out a call for physicians to test their platform for electronically prescribing apps to patients. Your Editor received an email mid-afternoon EDT with this content (PDF). In the ‘beta’, they are seeking a small group of primary care physicians to access their catalogue, formularies and mRx prescribing tool, with a consumer overlay of driving the message to their doctor via the Happtique website to encourage them to sign up. This differs from the mid-May report via Mobihealthnews that Happtique would concentrate on hospital customers only, and not practitioners nor patients. To be determined?
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