At the point where doctors and their children use iPhones routinely, iPad is the elite tablet and Apple’s balance sheet is deep in cash, University of Southern California business professor and management consultant Dave Logan is warning that the magic is waning. He uses a bit of communication analysis called ‘wordmapping’ that he’s developed to parse the remarks of Apple’s management, notably CEO Tim Cook, and concludes that Apple is losing its way. There is no longer a revolutionary-in-residence imagining something from nothing…none on the horizon, either. Apple-ologists have been tap dancing around this for awhile, but the protracted development of the Apple smartwatch is pinging all sorts of alarms, despite the flurry of activity in and around health ‘n’ fitness [TTA 20 July] We’ve been to this movie before when Blackberry was a must-have and dubbed ‘Crackberry.’ A rather cheeky headline that’s made a few AppleFans upset. Why Apple is a dead company walking (CBS MoneyWatch)

Related: Want to try wordmapping for yourself as a tool for ‘instant rapport’? Mr. Logan dishes on the fascinating pointers here.