higi, the wellness kiosk + consumer engagement program, received an infusion of ‘vitamin B’–as in Series B–from Blue Cross Blue Shield Venture Partners. The exact amount is undisclosed in reports. This adds to their Jan 2016 $40 million venture round (Crunchbase). BCBS Venture Partners is the investment arm of the BlueCross BlueShield trade association, which licenses the BCBS names to insurers.
They also took the opportunity to announce their acquisition of the EveryMove fitness tracker/wellness incentive app primarily marketed to employers. The tie-in is that higi’s wellness program also integrates data from 80 different devices, wearables, and apps, plus the kiosk locations. higi claims 11,000 locations at places like RiteAid, Publix and Stop&Shop; 36 million users, 4.5 million who’ve signed up for a higi account and 200 million screenings. Where they need improvement is the number of sticky users who stay with them over time, which is where an employer-based program like EveryMove fits. Built in Chicago, PRNewswire release