TTA’s autumn leaves: Amazon Rx kiosks for One Medical, VillageMD shrinks in TX, Rock Health’s odd take on Q3 investment, Trilliant Health’s dizzying what-ails-healthcare analysis

 

Friday 10 October 2025

Several quick looks at Amazon’s test of pharmacy dispensing kiosks in One Medical clinics, VillageMD’s Texas selloff, and Rock Health’s strangely ambivalent report on Q3 digital health investment. Today’s deeper dive is a Must Read–Trilliant Health’s diagnosis on what ails US healthcare and why a “return to first principles” is badly needed, detailed in a 100+ page free report.

Editor Donna will be taking a short additional hiatus; back w/o 27 October.

Editor Donna’s selective roundup: One Medical’s Amazon Rx kiosks, VillageMD sells off Texas, digital health investment’s Q3 boost

Will “expensive, complex and inefficient” US healthcare respond to six major demographic, cost, supply trends–and recuperate? Or further sicken?

From our last Alert: Editor Donna is back. Here’s the catchup.

Congratulations to James Batchelor MBE (Well Deserved!)

And a read with even more relevance now: Should free-falling UnitedHealth Group be broken up? Or break itself up to survive, before it becomes another GE? (updated) (Not a rant, more a ‘get going’ to avoid disaster!)

* * *
Advertise on Telehealth and Telecare Aware
Support not only a publication but also a well-informed international community.

Contact Editor Donna for more information.

Help Spread the News

Please tell your colleagues about this free news service and, if you have relevant information to share with the rest of the world, please let me know!

Donna Cusano, Editor In Chief
donna.cusano@telecareaware.com

Telehealth & Telecare Aware – covering news on latest developments in telecare, telehealth and eHealth, worldwide.

Will “expensive, complex and inefficient” US healthcare respond to six major demographic, cost, supply trends–and recuperate? Or further sicken?

A new and exhaustive report diagnoses the US healthcare patient, pronounces it sick, and the proposed cure involves a “return to first principles”. A new report from researcher Trilliant Health outlines the unsustainability of the current status quo. As of 2023, the US system is the most expensive in the world in absolute terms. It grew from $2.8 trillion in 2012 to $4.9 trillion in 2023 with relatively flat demand and utilization (with 2022 and 2023 skewed because of Covid). In terms of GDP, it was 17.6%, a stunning number that will grow by almost 3 percentage points in the next ten years. The report outlines six trends that are anticipated to affect healthcare, based on data analysis of consumer demand, healthcare supply, and yield–the pricing where they intersect plus regulation and market incentives (e.g. reimbursement). This is a 30,000 foot view of an incredibly detailed report (details below):

  1. Price sensitivity and affordability concerns are reshaping demand. Prices have increased 54.5% from 2009 to 2023, compared to a 45.7% increase in overall consumer prices. Average annual insurer commercial plan premiums are up 85.7% between 2010 and 2024.
  2. Stakeholders are slow to adapt to changing demographic and lifestyle trends. US life expectancy is flat, and the average person is living 12.5 years in poor health. This is compared to residents of the 38 OECD countries, who on average live four to eight years longer and in better health. Avoidable mortality rates per 100,000 are over 100 points higher. Chronic disease mortality among those aged 18-44 increased by 6.4% in the past six years, led by chronic liver diseases. US population is also shifting to the ‘sunbelt’ stages, fleeing California and New York State.
  3. The healthcare delivery system incentivizes specialty care intervention instead of primary care prevention. This is driven by the rise of chronic conditions including “long Covid”, GI diseases, and behavioral health, as well as the low supply of primary care physicians. Retailers and Amazon, after a ‘gold rush’ starting about five years ago, are either exiting, pivoting, or scaling back. Somehow behavioral health volume increased by 43.7% between 2018 and 2024, despite psychiatry not even showing up in their physician specialty analysis. New drug development also is increasingly targeting chronic and rare diseases, with about one-third targeting cancer.
  4. Fraud, waste and abuse are pervasive in U.S. healthcare. To no one’s surprise, rates by CPT codes vary widely and wildly, insurance payers have favored systems, and hospital administration gets more money than direct patient care. Expensive EHRs aren’t delivering on workflow and patient portals. Brokers and PBMs add to cost and complexity.
  5. The transition to alternative care settings and therapies is accelerating. In-patient care innovations tend to start in the hospital and then migrate outward to outpatient settings such as ambulatory surgical care centers. Behavioral health, for instance, has migrated to telehealth. Patients with mental health needs who are well managed and include telehealth tend to have have far more in-patient utilization than unmanaged patients, regardless of utilization level. GLP-1 utilization increased 744.6% between 2018 and 2023, and is increasingly being prescribed and delivered via virtual care providers such as Hims & Hers, Ro, LifeMD, and WW in deals with the pharma companies. Rural health continues to shrink and cut inpatient services.
  6. If the industry cannot deliver value for money and employers will not demand it, the government is prepared to force it. Their effectiveness in this is perhaps a debatable point, since CMS’ value-based care programs such as MSSP and REACH have not really reformed the system, contained costs, nor spread as practices. The profitability of insurers has also deflated. The Trump Administration’s moves with Pfizer on ‘most favored nation’ pricing for Medicaid and direct sales fit here. Coupled with drug manufacturers’ selective desire to bypass PBMs and go direct, there’s a trend here to cut out the middleman.

As to telehealth, once seen as a cost and supply panacea, since 2020 and the pandemic, volume declined by 32.2%, driven by a 52% decrease in non-behavioral care. What remains is behavioral health, 66.9% of visits in 2024. Even that has declined versus prior year from 70.5%. (Slide 84). Another panacea was supposed to be EHRs but they tend to be closed systems, non-interoperable, and another increaser of complexity.

Their conclusion is that healthcare is at a crossroads–no surprise–and that healthcare is now locked into a “doom loop” (Slide 110). Prices increase, the financial strain on patients, providers, payers, and employers increase, patients enter the system sicker, access decreases, and the inefficiency increases geometrically. Their call (Slide 111) is for a return to see what is what is essential and necessary. “At its core, the healthcare system is intended to connect patients with providers for medical care.” Our currently redundant and complex system (see the nightmare that is Slide 8) cannot do that.

The Trilliant Health report is available for download here. Release.

Predictions, predictions, for weekend reading: is telehealth usage shrinking or growing? It depends on your perspective.

crystal-ballTwo very divergent views on the future of telehealth were published this week. Bloomberg Intelligence on the economics side is seeing nothing but blue skies for telehealth for the next five years, while predictive analytics shop Trilliant Health crunches their numbers and sees the opposite picture. Trilliant predicts the downward trend, which they first observed in their mid-2021 [TTA 30 June 2021] healthcare report, will continue except in the select area of mental health. Here are their predictions:

In Bloomberg Intelligence’s Digital Reshaping the Health-Care Ecosystem report, their projection is that telehealth by 2027 will be at minimum $17 billion of healthcare revenue. Their target numbers are $20 billion and 15% of outpatient visits with a three-year compound annual growth of 25%. This is based on claims trends they see (we don’t–see our reports on FAIR Health’s claims data) as well as revenue consensus by public telehealth companies such as Teladoc. However, as the report puts it, it cannot completely account for telehealth acquisitions by larger managed-care companies or the extension of telehealth across existing consumer and patient platforms which if anything would increase the picture. 

  • The ‘flywheel’ effect of the pandemic raised awareness of telehealth by both patients and providers
  • Payers have moved aggressively to incorporate telehealth as their members demand it: CVS Aetna with Teladoc, UnitedHealth with NavigatorNOW, Cigna with Oscar (which has $0 co-pay virtual health plans in many states), Cigna-MDLIVE, and others.
  • The ubiquity of mobile phones, smartphones and apps

From the report: “Virtual care will [increasingly] become the norm, we believe, after the pandemic pushed patients away from in-person visits. A reversion to old practices and business models appears impossible to us after the pandemic forced meaningful change across all the key constituents.”  The rest of the report covers international growth in remote patient monitoring, such as continuous glucose monitors (CGM) ($12 billion) and implantable and wearable cardiac monitors, based on similar corporate projections.

Trilliant Health’s Trends Shaping the Health Economy: Telehealth (e-doc and downloadable PDF) takes the opposite view–that telehealth usage continues to shrink inversely to in-person visits being restored.  It questions whether the “forced adoption” of telehealth over the past two years (March 2020 to November 2021) has actually changed patient and provider behaviors. Patients used it then, will they continue to use it in the future? It’s nowhere near a norm with the exception of growth in behavioral health. Demographically, utilization is uneven. Highlight findings:

  • Even during the pandemic, only 25.6% of Americans used telehealth over the tracking period
  • 46% of telehealth patients used it only once
  • The total addressable market for telehealth is <1% of the health economy and declining, because most prefer in-person care
  • Monthly usage continues to decline even with Covid variants
  • Primary care visits continue to decline as well, but telehealth does not fill that gap
  • The type of telehealth usage hasn’t shifted much, with audio-video leading the way with over 60% share
  • 57.9% of telehealth visits were attributed to behavioral health diagnoses and is growing in share–and this has not changed pre/post-pandemic
  • Between 2020 and 2021, 79% of telehealth patients had between one and four visits. But less than 3% of telehealth patients
    were “Super Utilizers” with 25 or more telehealth visits. And they’re younger–aged 21-36, female (58%), and live in high income areas.
  • The psychographics of telehealth users is interesting. They are not the ‘Priority Jugglers’ of busy moms and hipsters you’d expect, accounting for 15% of users. 30% are “Willful Endurers” who live in the “here and now” and presumably turned to telehealth when they just couldn’t ignore an illness anymore, followed at 25% by their opposites–“Self Achievers” who are very proactive about their health and wellness.
  • Most niche telehealth entrants are targeting the same discrete markets, like women, who will continue to use telehealth
  • Most providers are not equipped to continue to provide telehealth, versus retail suppliers like CVS, Walmart, and Walgreens
  • Public policy calling for permanent expansion of access is inconsistent with actual low telehealth utilization in the past two years, where in-person visits were limited, Medicare and insurance restrictions were put aside, and providers expanded availability

The report looks at all forms of synchronous and asynchronous telehealth modalities–the latter often lost in the shuffle–concentrating on synchronous audio-video and audio-only, plus asynchronous interactions such as email. This is a 69-page report worth your ponder; there are charts and graphs that lighten the load of their conclusions, which directionally seem to fit what this Editor has been seeing in since last autumn. Hat tip to Sanjula Jain, chief research officer of Trilliant. Also Healthcare IT News

Telehealth usage going flat, off by 1/3 and declining: Trilliant Health study

Trilliant Health, a healthcare data analytics and advisory shop based in Tennessee, has run some projections on the US healthcare market and telehealth, and they’re not as bright as many of us–and a lot of investors plus Mr. Market–have believed. It opens up on page 4 of the electronic document (also available in PDF) with this ‘downer’–that the largest sector of the largest global economy is overbuilt and unsustainable. Hospitals and health systems have operated for decades that basic economic factors–demand, supply, and yield–don’t apply, and there are more companies competing with them for the consumer healthcare dollar than they realize–with more proliferating every day. 

Sledding through their 160-page report, we turn to our sweet spot, telehealth, and Trilliant is not delivering cheerful news (pages 32-43). 

  • Unsurprisingly, demand for telehealth is tapering off. Based on claims data for face-to-face video visits, excluding Medicare fee-for-service (Original Medicare) and self-pay visits, they peaked above 12 million in April 2020 and, save for a bump up in December 2020-January 2021, steadily declined to about 9 million by March 2021.
  • Teladoc, the leading provider, is projecting that 2021 volume will only represent 4 percent of the US population–a lot more than before, but not growing as it did in 2020.
  • Telehealth’s growth was astronomical on both coasts–California, Massachusetts, Vermont, Oregon–and Hawaii–but relatively lower in middle and Southern America in places like Wyoming, North Dakota, Mississippi, and Iowa. Telehealth usage is declining sharply in that region as well but across the board in all states including California. In fact, Phoenix and Dallas had higher telehealth utilization pre-pandemic than during it.
  • Mental health drove telehealth growth during the pandemic, representing 35 percent of claims, almost four times the next group of categories at 8 percent. The largest group of diagnoses were for anxiety and depression among women 20-49. With the reopening of the US economy and children heading back to school, will this sustain or decline?
  • Women 30-39 are the largest users of telehealth–pre, during, and post-pandemic

Telehealth is not only proliferating, it is going up against now-open urgent care, retail clinics from Walgreens, Walmart, and CVS, plus tech-enabled providers that blend virtual care with home care, such as Amazon with a full rollout of Amazon Care and other employers. The cost of care is also a negative driver. FierceHealthcare analyzes other parts of the report impacting practices, health systems, and hospitals.