O2 mobile care – now with added Tesco (UK)

One of the very striking but curiously underplayed aspects of O2’s launch of Help at Hand two months ago was that O2 had signed up pharmacies in the Sainsbury’s supermarket chain as retail outlets. We now hear that they have also signed up Tesco, the UK’s largest supermarket chain. These are surely steps O2 is making in getting its presence ‘out there’ ready to meet demand for when it unleashes its marketing machine on the consumer market.
Related item: O2’s launch of Health at Home