News roundup: WakeMed sued on Meta Pixel; Hint Health buys AeroDPC; Neurotrack’s $10M raise, 3 min. cognitive tool intro; layoffs dim Kry, Brightline

WakeMed has been caught up in the litigation surrounding Meta Pixel. The Raleigh, North Carolina area health system installed it on their MyChart patient portal and website, where it was in place for over four years sending information back to Facebook, violating patient privacy and open to unauthorized misuse. The class action lawsuit filed in NC states that it was installed in March 2018 and not removed until June 2022. PHI cited includes names and contact details; computer IP addresses; emergency contact information; check-in information, such as allergies and medications; appointment details; and, in some cases, Social Security numbers or financial information. Matthiae v. WakeMed Health and Hospitals (, Becker’s.  TTA’s Meta Pixel articles

Two more acquisitions and fundings announced this week:

  • Hint Health is acquiring AeroDPC, an EHR and practice management software for direct primary care clinics. Purchase price was not disclosed. AeroDPC will operate as a subsidiary of Hint, with cofounder Dr. Brad Brown joining the combined company as medical director. Hint is a platform with a subscription-based payment model for primary care providers that bypasses health plans. It sets them up with enrollment, member management, billing, and administration.  Mobihealthnews   In June, Hint raised $45 million in a funding round led by Banneker Partners and Frist Cressey Ventures. Crunchbase, Mobihealthnews
  • Neurotrack, a startup focusing on developing digital cognitive tools, raised $10 million in new funding, adding to its 2019 $21 million Series C. Putting the raise to work right away, yesterday (1 Nov) it launched a three-minute digital assessment tool to screen for cognitive decline and impairment during the typical 40-minute wellness appointment. CMS guidelines require a cognitive assessment as part of a Medicare beneficiary’s annual wellness visit (AWV) enrolled in Part B or Medicare Advantage, yet only about 25% actually receive one.   Release, Mobihealthnews

Unfortunately, the layoffs do continue. From which track them by industry:

  • Kry, known in the UK, US, and France as Livi, is having its second layoff of the year with 10% (about 300) of its workforce pinkslipped. Back in June, they released 100 employees [TTA 30 July]. While Dagens Nyheter reports that Kry is already profitable in Sweden, overall profitability is elusive. The goal is to achieve it in 18-24 months.
  • On Friday, pediatric virtual behavioral health startup Brightline laid off 20% of their workforce, citing realignment of strategic priorities. A number was not estimated. Brightline raised $115 million between March and July this year from 7Wire and Northwell Health, for a total of $212 million (Crunchbase) and, at that time, a valuation of $705 million. [TTA 1 April]. Brightline provides digital tools, coaches, live therapy sessions, psychiatric services, and medication support for children, teens, and families. Behavioral Health Business
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