Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why do I need to read Six Steps To Telecare Press Release Happiness?

Because your press releases are awful.

How do I know?

I read them!

If you know that your company or organisation’s press releases are boring, pompous or platitudinous — that’s great! Now you can do something about it. During the four years I have been sifting through press releases to post on Telecare Aware, I have, at a conservative estimate, read (endured) over 15,000 of them. So now I am sharing what I have learned. These will be lessons that you can apply straight away.

Steve Hards

Editor, Telecare Aware

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Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why should I pay to read Six Steps To Telecare Press Release Happiness?

Because it’s the least expensive, specific telecare and telehealth marketing advice you will ever buy.

That’s less than the cost of distributing a release on most internet distribution services.

To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.

Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why should I make time to read Six Steps To Telecare Press Release Happiness?

Because it won’t take too long out of your busy schedule to read and digest its messages. It’s a waffle-free zone.

You are already spending time writing ineffective press releases or spending cash to have them written for you. Buy ‘Six Steps’ and spend the same time or less writing effective ones!

To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.

Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why else should I read Six Steps To Telecare Press Release Happiness?

Because until you read it you will wonder what your competitors know that you do not.

To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.

Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why read Six Steps To Telecare Press Release Happiness?

Because you know that I, Steve Hards, editor of Telecare Aware and author of Six Steps To Telecare Press Release Happiness have your interests at heart and have, since 2004 when I organised the Telecare Policy Collaborative for the Department of Health, been the industry’s most trusted, consistent and persistent ‘critical friend’.

“Six Steps to Telecare Press Release Happiness has really helped improve my PR and media writing. I will now follow these guidelines to help write a more effective press release”

S. Wijayaratna, Telemedcare Ltd

Six Steps to Telecare Press Release Happiness is no longer available on line but you can purchase the PDF version which has extra content. It costs £30 (GBP) or the equivalent in your local currency.

Why should I read Six Steps To Telecare Press Release Happiness?

You have had enough reasons!

Oh, all right then, you have dragged it out…

There’s a 60 day – no quibble – satisfaction guarantee, or your money back. 

And you won’t need to give me a reason!

Now what are you waiting for?

To make your purchase, click on the Add to Cart button.
PayPal accepts all credit cards.

Part 1: Three basic mistakes and how to avoid them

First mistake: It’s not about you

Time after time I see companies and organisations falling into the trap of thinking that the press release is about them.

This is only true if it is a stock market-orientated press release reporting your company’s performance. Even then you may be missing an opportunity or two. Yes, it is your press release, but the cold reality is that unless you are in the Intel/Sony/Microsoft league no one cares about what your company is up to…

Read more…

Part 2: The language of robots! Avoid alienating your readers

When it is humans who read press releases why does it seem that so many are written to be read by robots? (And I’m not talking web bots, here!)

In the first part of this series I touched on your potential audiences, although before writing you would do well to sit down with colleagues and roughly flesh out the answers to…

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Part 3: Specific advice for frontline telecare/telehealth services

The first two parts of this series have dealt with identifying the audiences for your press release and how to avoid turning them off.

In this part I offer some specific advice to telecare/telehealth organisations and companies that deal directly with the public, such as alarm monitoring companies, councils and housing associations in the UK, and charities.

Read more…

Part 4: Specific advice for supplier companies

Company news (new chief officers, acquisitions, takeovers, investment plans, etc.) is only marginally more of a story for supplier companies than service provider ones, as they will have some industry-specific audiences, such as shareholders.

However, by writing dull ‘this is the facts’ press releases on these occasions you may, as I mentioned at the start of Part 1, be missing an opportunity or two.

Read more…

Part 5: Press release structure and press release doom

The conventional press release structure helps readers extract the information they want quickly.

There are variations, depending on the industry and type of press release and, when submitting releases to online distribution services, the elements often have to be split up and put in different boxes. That is, the structure is determined for you. However, the typical structure looks like this:

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Part 6: How to get journalists to contact you – and being prepared when they do

I’m glad I’m not a journalist working on a national newspaper.

Imagine…day after day having tens, possibly hundreds, of stories pitched to you in the hope that you are going to spend your precious time helping the authors get publicity.

Well, here are a few tips for breaking through that and increasing your chances of getting your story picked up and enticing a journalist to contact you for more:

Read more…