Is the fitness tracker eventually going to lose to the smartwatch? (Updated)

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2015/08/LG-Urbane.png” thumb_width=”150″ /][grow_thumb image=”https://telecareaware.com/wp-content/uploads/2015/08/fitbit-charge.jpg” thumb_width=”150″ /]Which one would you prefer? 

The interest in fitness bands has quantifiably and substantially diminished since January, according to Argus Insights’ survey of online consumer reviews (!)–and since the debut of Apple Watch. And while Fitbit maintains its leadership in the band category (sorry Jawbone, though Editor Charles won’t be), the rising preference is for smartwatches like the Apple Watch and Android wear such as the Moto 360 and the LG Watch Urbane (pictured). While there’s a substantial price difference between smartwatches (~$350 versus under $150), and both Apple Watch and LG’s watches (versus LG bands) have limited fitness capability, there’s few new developments in fitness bands to create excitement. There have been enough problems with fitness band reliability, breakage, rising prices and a boredom with design to diminish interest while new brands enter the market, and smartwatch prices come down slightly. For the price, users also want more out of their watches. Neil Versel in MedCityNews.

Updated: Apple Watch, with 3.6 million units sold in 2nd quarter was immediately behind Fitbit with 4.4 million, according to IDC’s Worldwide Quarterly Wearable Device Tracker. 2 of every 3 smart wearables (capable of running third-party apps) was an Apple Watch. Another sign of the coming divide between fitness bands (which will be sold on price and fitness focus) and smartwatches (which will be sold on versatility as well as fitness justifying the higher price).  IDC release

Also by Mr Versel is a memorial to telemedicine pioneer  Dr ‘Red’ Duke. As a surgical resident at Parkland Hospital, he was on the team which saved the life of Texas Governor John Connally, shot with President John Kennedy in November 1963.

All about the fitness devices with Parks Associates, Juniper Research

Fitness trackers are hot, hot, hot.

So Parks Associates‘ latest study tells us, with 60 million US households expected to own at least one by 2019 (hey, only 4 years away!) with global revenues exceeding $5 billion. Of that, smartwatches will constitute 100 million units. Given that only 7 million Android-based watches have been sold to date, and that the Apple Watch is projected to be about 10 million (2.3 million sold to date, according to ZDNet which glows away), that may actually be–achievable. POLITICO Morning eHealth also reported from their interview that about one-fifth of smartphone and tablet owners use a health app on a monthly basis, and 19 percent of smartphone owners find a “master” health app that aggregates data from other health apps appealing. Parks release.

In the UK, of Juniper Research’s top five smart wireless devices, three have a relationship to health, with the Apple and Google-TAG Heuer smartwatches on the high end and GOQii Fitness using their or anyone’s watch or fitness band to keep you on track for the price of their subscription. Less karma than when we saw them last June at CEWeek, more coaching. The apps will be the primary generator of revenue in fitness-band land, with hardware margins declining in the next few years. (Speaking of revenue, Juniper’s full study will set you back a tidy £3970.)

Fitness/wellness trackers have amazing potential–to annoy

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2015/04/keep_calm_and_smash_watch.jpg” thumb_width=”150″ /]Your Editors have previously noted some interesting personal experiences with fitness bands/trackers. Editor Charles, at last report, was on his third Jawbone Up in a year; this Editor has remained immune to their mostly clonky charms (tempted by the classic Swiss watch looks of Withings Activité [TTA 26 June 14], put off by the $450 price, but now notes that the sporty, analog Activité Pop is available in the US at $150.) Even if not among the Quantified Self avant-garde, we who write about tech can deal with most of it without blinking too much. Over at FierceMobileHealthcare, Judy Mottl, a regular writer for their FierceHealthIT website, took “the plunge into the wearable device pool” and hit her head on the bottom. Her experience of mostly frustration with the app, bad data generation, inability to sync with the smartphone, saying you’re awake/sleeping when not and so on indicates that this is one wearable she should have returned to the store–or treated according to our picture. Is this one isolated example or a more common experience than the healtherati who adore wearables let on?

There’s some evidence that the leaders in fitness bands realize their shortcomings on the app side. Fitbit acquired fitness coaching app developer, FitStar, for at least $17.8 million. Mobihealthnews

Update 2 April: Editor Charles reports on his third Jawbone Up, and his daughters’ experience:

I took to wearing the third Jawbone UP the other way round – i.e. with the two ends in line with the back of my hand, and the thicker bit in line with the inside of my hand and that seems to have done the trick. However my older daughter (more…)

Swoon or mourn? Smartwatch action: Misfit, MS HealthVault, Glance

The smartwatch is nowhere near dead (check the beautiful Withings Activité at CEWeek), but its future, along with pure fitness bands, is a complicated thing. Three moves by small to giant companies further add color to (or complicate) the picture, including an ‘aftermarket’ add on for your current watch:

  • Misfit joins up with the Pebble smartwatch. The Misfit Shine, which has enjoyed much appreciation by the D3H as the ‘elegant button’, announced it will distribute its tracking app and algorithm technology to smartwatch makers. Pebble is the first and not exclusive. Sonny Vu, not known for his subtlety, is quoted in VentureBeat: “If I kept making just fitness trackers, I would be out of business in 12 to 18 months.” Misfit will continue to sell Shine in the US and internationally for at least another few quarters to meet demand for a fitness-only tracker. It shows you how quickly the weather changes: with $23 million in hand, and a Series B last December of $15.2 million, they are pivoting–quickly. John Sculley and other bluechip investors like Khosla Ventures and Norwest Capital obviously see a boulder in the road.
  • Microsoft moving to get into the smartwatch biz. Their patent filing of 2012 was just the first move but both Forbes and VentureBeat have confirmed rumors the device is a go. And they have a core of techies (Xbox) to work on it and the perfect place for the data: Microsoft HealthVault. Nothing like a smartwatch to jolt some life into a moribund PHR!
  • Love your plain old watch but just want to soup it up? Slip Kiwi Wearables’ Glance under your watch instead and get fitness tracking plus smartwatch functions. Kiwi already has the app for the Kiwi Move but Glance seems to have more such as interaction with your phone calls. Think of it as an aftermarket accessory, especially if you’re a traditionalist in watch form factor and/or don’t have the long green for Withings. In Kickstarter funding now with a price point of $65, but they are less than halfway towards their $150,000 goal with only six days to go. Gizmag

Is consumer digital device engagement sticky? Or just the hype?

A wonderfully cranky essay by Laurie Orlov on her new blog Boomer Health Tech Watch might make you think The Gimlet Eye was her guest writer (see below). Ms Orlov observes the ratched-up noise level around wearables, fitness bands, smartwatches (in which your Editor will be drenched quadrophonically next Wednesday at CEWeek NYC, glutton for punishment as she is). Yes, we’re swooning around Apple Health [TTA 3 June] and having a minor swivet around Samsung’s Simband and SAMI [TTA 2 June]. The bucket of cold water in Ms Orlov’s grip is the high dropout rate among fitness band users (33-50 percent, cited from Endeavour Partners and NPD Group); this Editor will also add the devices’ relative inaccuracy, fragility and glitches [TTA 10 May]. But ‘the investor community (via the media) clearly IS being transformed, at least temporarily’ as well as outside the health industry, by a belief that these devices will push the world into Quantified Selfing for the Masses. Will wearables herald our arrival at the New Jerusalem of Health? Certainly it’s been trumpeted and tromboned by the D3H (Digital Health Hypester Horde) badly needing a fresh fave rave. But can digital health survive another Hype Curve dive? Can weThe Consumerization of Health Care — is it working?

Further in this jugular vein, Business Investor, in a superficial swipe, dubs smartwatches uncool just because they trail fitness bands by six points. They did a better job in March delving into the real challenges that wearables face: smartwatches look and feel like a brick on your wrist (Ed. D’s term), Google Glass is socially unacceptable in many quarters (banned in Silicon Valley!) and wearables are still in Early Adopter-Ville.

Update: Ms Orlov just sent to this Editor a brief comment with a link to a thoughtful NY Times article not only on The Trouble with Apple’s Health App, but also how the barriers are more subtle–and more common-sensical–than the hype around how consumers are eager to register every burp on a PHR (they’re not), they don’t want to be nagged by technology (easier than your mom to be rid of) and the group that needs it most (the old, poor) has the least, for now, access to it. But largely ignored by the D3H.

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2013/02/gimlet-eye.jpg” thumb_width=”75″ /]On assignment off Cape May, New Jersey inventorying readiness of coastal defense fortifications. Just between us. Shhhh!

Nike FuelBand out of gas

[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2014/04/FuelBand.jpeg” thumb_width=”175″ /]In what is the first of the major players in fitness bands and wearables exiting the category, CNet reported last Friday that Nike is winding up its hardware business with the layoff last Thursday of nearly 80 percent of its Digital Sport staff. Previously, Nike had canceled a new version of the FuelBand due for release later this year, but they will continue sales and support for the present iteration which only works with Apple. Their focus is now on fitness and athletic software, which can plug into smartphones and other companies’ devices at far less cost and greater profit than the hotly competitive band business. Much of the speculation surrounds their strong Apple connection; Tim Cook, Apple CEO, sits on the Nike board. This maneuver could benefit them both greatly when Apple finally gets into the smartwatch biz. Perhaps two world-class brands could better sort out what to do with the data, which is another sore point according to PC Magazine’s take on it. Further reasonable discussion on this courtesy of Gigaom. Hat tip on the last to David E. Albert, MD via Twitter @DrDave01.  (Nike photo)

Much ado about Airo: the denouement

Like the Maltese Falcon, ‘the stuff that dreams are made of’?

The madly touted Airo fitness band, with its claimed mini-spectrometer built into the band to detect nutritional blood metabolites for passive sensing of food consumption [TTA 30 Oct], has, after a firestorm in the industry press, conceded it lacked proof that it would ‘work as advertised’ and refunded money to its early backers. Very rarely have we seen mass disparagement in health tech, but the fact that the developers ginned up a lot of breathless publicity over a device without a working prototype and no studies to back a future design made it all too easy. (more…)

Much ado about Airo

A flurry of publicity has descended like early snow in the Rockies promoting the AIRO fitness band. Developed by three graduates of Canada’s University of Waterloo, it is building pre-delivery excitement (and pre-orders) around the band’s claimed unique capability to analyze post-eating effects and make recommendations. A mini-spectrometer built into the band uses light wavelengths to look into a person’s blood stream and detect the metabolites released during and after eating. Their program then analyzes the information and makes nutritional recommendations on your smartphone without any separate input of foods or calories. As far as this Editor knows, this is a first, along with using heart rate and caloric burn to measure exercise intensity and recovery. The ‘only health tracker you’ll ever need’ cuff also measures and reports on stress and sleep. The company is taking pre-orders at $149 in advance of the full DTC price of $200 (not sure if in Canadian or US dollars), but according to the FAQs delivery will not be until Fall 2014. For iPhones and Android.

Could Fitbit and Jawbone Up be getting the treatment they meted out to Zeo within a year? Will the spectrometer and blood analysis mean that the device will need FDA and Health Canada clearance? Inquiring minds want to know. Website, video, Business Insider article, CBS-TV Cleveland. (Editor Donna note that the pre-sale over a year in advance is essentially a crowdfunding strategy, but standalone it feels ‘take the money and run’ dodgy.)  Hat tip to reader Lois Drapin of The Drapin Group, New York.

Update 31 October: The somewhat sketchy credibility of this device has increased exponentially, in this Editor’s opinion, since the revelation that there is not a working prototype (due in December, according to the founder) and the spectrometer’s capability and accuracy of detecting blood metabolites non-invasively at the wrist may resemble junk science (MedCityNews). Brian Dolan concludes that as of this point, Airo cannot be what it’s cracked up to be in Mobihealthnews.

In smartwatch 2014 deluge news, Google is also nearing its smartwatch launch within months, according to The Wall Street Journal. The watch will incorporate the Google Now personal assistant.