WakeMed has been caught up in the litigation surrounding Meta Pixel. The Raleigh, North Carolina area health system installed it on their MyChart patient portal and website, where it was in place for over four years sending information back to Facebook, violating patient privacy and open to unauthorized misuse. The class action lawsuit filed in NC states that it was installed in March 2018 and not removed until June 2022. PHI cited includes names and contact details; computer IP addresses; emergency contact information; check-in information, such as allergies and medications; appointment details; and, in some cases, Social Security numbers or... Continue Reading
Search Results for "meta pixel"
Meta Pixel ad tracker collects another 3 million data breaches at Advocate Aurora Health; Zuckerberg getting Senate scrutiny
...Senate Homeland Security Committee (below) (Editor’s opinion: to be written by Meta’s lawyers, and don’t hold your breath for any rending of garments or mea culpas.) HealthcareITNews, The Markup Our previous articles on The Markup‘s research and Meta Pixel: Breaking: Hospitals sending sensitive patient information to Facebook through website ‘Meta Pixel’ ad tracker–study Facebook Meta Pixel update: Nemours Children’s Health using 25 ad trackers on appointment scheduling site Let the lawsuits begin: Meta sued by health system patient for Meta Pixel info gathering Novant Health notification Meta facing some Senate scrutiny on Meta Pixel’s health data collection–and how it’s used... Continue Reading
Meta facing some Senate scrutiny on Meta Pixel’s health data collection–and how it’s used
...the Meta Pixel from their appointment schedulers or blocked it from sending patient information to Facebook. At least six of the seven health systems had also removed the pixels from their patient portals. In August, Novant Health notified patients of a code misconfiguration of their Meta Pixel tracker that may lead to unauthorized disclosure of their personal health information (PHI) [TTA 19 Aug]. North Carolina’s attorney general may investigate. Five class action lawsuits have been filed by patients, including against Novant and Medstar [TTA 23 June]. It may be that Meta may have a very hard time ‘splainin’ to Sen.... Continue Reading
Week-end news roundup: +Oscar data tech platform pauses, BD buys MedKeeper pharmatech for $93M, Novant’s Meta misconfiguration reveals PHI, Mt Sinai’s Sema4 genomics spinoff releases 250 + founder
...MedTechDive, BD release North Carolina provider Novant Health has notified patients of a code misconfiguration of their Meta Pixel tracker that may lead to unauthorized disclosure of their personal health information (PHI). The number of patients is not disclosed. In June, The Markup and STAT jointly published a several-part exposé of the Meta Pixel tracker being loaded into patient portals and the online appointment scheduler, capturing sensitive patient information and sending it to Facebook [TTA 17 June]. The letter explains the event as a campaign to connect more patients to their MyChart portal. The pixel was removed in June (after... Continue Reading
Let the lawsuits begin: Meta sued by health system patient for Meta Pixel info gathering
...Meta Pixel tracker being used by 33 of the top 100 hospital systems [TTA 17 June]. The study indicates that the information gathered in the appointment booking form included IP address, doctor’s name, patient name, email address, phone number, zip code, and city of residence. When it’s put together with outside information, it can be considered a HIPAA violation. The lawsuit alleges that the information was collected without consent. Neither Meta nor Facebook have a Business Associate Agreement (BAA) agreement in place covering them for gathering this information in any one of the 664 health systems using the Meta Pixel... Continue Reading
Facebook Meta Pixel update: Nemours Children’s Health using 25 ad trackers on appointment scheduling site
The Meta Pixel tracker study gets a little worse–this time, it’s information on appointments for children. The Markup’s investigation on healthcare use of ad trackers continues with an examination of Nemours Children’s Health, a Delaware-based multi-state health network with 97 locations in Delaware, Pennsylvania, New Jersey, and Florida that serve about 500,000 families. Once again, Meta Pixel and other ad trackers were found to capture personal information and patient/family details entered by an adult on the appointment scheduling site to Facebook that may constitute protected health information. Meta Pixel was recorded as tracking: IP addresses Scheduled doctor and his or... Continue Reading
Breaking: Hospitals sending sensitive patient information to Facebook through website ‘Meta Pixel’ ad tracker–study
Meta Pixel tracker sending appointment scheduling, patient portal information to Facebook–likely to become the Hot Story of next week. A study published jointly by The Markup and STAT examined the patient-facing areas of Newsweek’s 100 leading hospitals’ websites. It found that 33 of them permit the Meta Pixel ad tracker to send sensitive patient information back to Facebook. Ostensibly the reason is to better serve the patient with more tailored information, but what is not disclosed is what else Facebook is doing with the information. At a minimum, the information is the IP address–which HIPAA considers one of 18 identifiers... Continue Reading
Most Recent Comments