Of course there’s the possible faux that presents itself as seriously real, or what’s been dubbed ‘scampaigns’ on crowdfunding sites like…Indiegogo. The latest chapter on the controversial calorie reader through blood glucose HealBe GoBe Automatic Body Manager is from dogged PandoDaily crowdfunding-beat reporter James Robinson. He’s noted their $2.6 million in fresh investment (not enough even with the $1.1 million from Indiegogo), their ‘independent tests’ (straight out of Saint Petersburg-via-Moscow studying five–count ’em, five–volunteers) and their shipping date of 22 September (now late November according to their Facebook page). Mr Robinson then scores in a later article crowdfunding sites–and writers and media outlets who egg on bad investing by covering the interesting, odd or just plain quirky devices funded there, staples on Mashable, Gizmag, Gizmodo, TechCrunch and the like. Crowdfunding investors also leave their skepticism at the website door: “And yet, too many backers view Kickstarter and Indiegogo as stores that they can go to pre-order something that will reliably arrive at their doorstep in a few predictable months.” And then when they don’t, scream for refunds that vanish into thin Airo. It’s time to admit that bad journalism is enabling crowdfunding scampaigns
Previously in TTA: HealBe at CEWeek NYC showing early, questionable signs of faux
Most Recent Comments