Wellocracy launched to explain fitness tracking, apps

Partners HealthCare’s Center for Connected Health has launched Wellocracy, to explain to consumers how you can get the most out of their fitness trackers, health apps and related devices. It won’t be a ‘Consumer Reports’ of devices or apps (though provides a comparison chart), ‘curate’ them as the now seemingly dormant Happtique once intended to do or screech at you on your ‘issues’ as Cigna’s Go You does, but offers sensible advice on how to get the most out of the kit you just bought and the information it provides. Also it addresses the ‘stickiness factor’–staying with a regimen–connects to outside news and adds a large dollop of social engagement with sharing ‘The New Fit Revolution.’ Coincidentally, The Center’s Joseph Kvedar, M.D. just co-authored a book, Wellocracy: Move to a Great Body, with Carol Colman and Justin Mager, MD. Release includes a useful Harris Interactive survey that indicates that fitness and sleep tracking are seen favorably and perceived as valuable but is still large on potential, short on customers.

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