Without brick-and-mortar locations, the company is obviously using this to retain current customers and gather in new ones, away from local optician stores–the market that Smart Vision Labs is courting with its optician-administered, ophthalmologist-reviewed five-minute vision exam to lure in one-stop-shopping-seeking millennials [TTA 11 Apr] for both glasses and checking contact lenses. Both companies recommend a professional eye exam at least every two to three years.
Unlike Smart Vision Labs, Warby Parker is already being opposed by the American Optometric Association (AOA) which disdains DIY eye exams. South Carolina also recently passed legislation banning smartphone-based eye exams. Prescription Check is also similar to Opternative, which charges $40-60 for an online exam including contact lenses. Healthcare Dive, TechCrunch, Mobihealthnews
Warby Parker’s seriousness on eye testing is underlined by their announcement of David Rose as their new VP of Computer Vision. Mr Rose was the founder of the Vitality GlowCaps bottle-top med reminder, purchased by what is now NantHealth in 2011. He was also one of the first digital health entrepreneurs this Editor met at her first Connected Health Symposium in 2009, where he showed the GlowCap 1.0 to all who would listen! Mobihealthnews