The ‘ginormous’ hype around forecasts

click to enlargeOur readers may have noticed that your Editors of late have skipped the relentless tracking of eHealth/mHealth/digital health/wearables forecasts, save Editor Charles nominating research2guidance’s latest for ‘What in the Blue Blazes’. Yet r2g’s $26 billion by 2017 forecast for the category was but a lagniappe* compared to MarketsandMarkets‘ puffy $59.7 billion by 2018. Laurie Orlov has artfully skewered the relentless forecasting (she is a recovering veteran of Forrester Research) with the sobering comparison of the current D3H**-fed bubble to the fluffy eCommerce forecasts circa 2000. And we all know how that ended. Do not miss her tale of “mythical John and the XLife Preserver” and how it attracts a VC named Head, Clouds, Smoke and Vapor (HCS & V), located down the hill from a Napa winery. (Presumably the product flows downhill?) The Wireless Health market is ginormous — so forecasters say (Aging In Place Technology Watch)

Another factoid from the M&M report: Mobile apps alone by 2018 will be valued at $20.7 billion from $6.3 billion now. Yet 90 percent are currently free and the rest are $1-2, except for medical apps targeted to professionals. The Gimlet Eye is still trying to compute this one in Monopoly® money, and is requesting a large bottle of Panadol (Tylenol). Drug Store News

* Lagniappe: something given or obtained gratuitously or by way of good measure (Merriam-Webster)–American French by way of New Orleans   **D3H=Digital Health Hypester Horde

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