Telecare ‘grizzled pioneer’ GrandCare Systems, which extended some time ago into both telehealth and socialization, is profiled in this Milwaukee Journal-Sentinel article on local entrepreneurship and the relationship of intellectual capital to economic success. CEO Charles Hillman, COO Gaytha Traynor and VP Marketing Laura Mitchell are interviewed in the video (05:26).[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2013/04/Lively.jpg” thumb_width=”150″ /]But telecare has attracted a new entrant, Lively (or Live!y). It’s an in-home behavioral monitoring system which uses neatly-designed motion sensors and M2M connectivity. It strongly resembles to this Editor QuietCare as originally positioned for older adult independence and safety in the home, but developed out in a version 2.0 or 3.0. Activity information feeds over to a web/smartphone platform which generates alerts when something is off the routine (again, like QuietCare). Pricing is right with an equipment cost of $149 (same as the original QuietCare) but with a far lower per month subscription of $19.99–lower than PERS which averages around $35-45–and unlike QuietCare, it is fully self-install. The connectedness overlay is (hold the presses!) direct mail–a ‘LivelyGram’ every two weeks which turns friends and family photos, news and updates into a booklet. The sticking point may be the usual–the older person finding this intrusive and ‘I don’t need this.’ Their Kickstarter appeal has unfortunately started off slowly even with initial discount pricing of $99 for the system; as of 23 April, $11,534 pledged of a $100,000 goal with 21 days left. Neil Versel reviews at Mobihealthnews.