[grow_thumb image=”https://telecareaware.com/wp-content/uploads/2016/03/steve-purdham-3rings-david-capper-westfield-health-with-3rings-plug.jpg” thumb_width=”150″ /]About two years ago, we started following 3rings, a Stoke-on-Trent (UK) company that develope an appliance plug that automatically ‘checks in’ an older person based on their morning behavior of turning on a tea kettle, TV or other appliance. We’ve received word from their CEO Steve Purdham that they’ve announced today (Thursday) a substantial strategic investment from not-for-profit insurer Westfield Health. Mr Purdham (picture left) had appeared on the BBC program Dragons’ Den with mum Iris (prominently featured in their ads) to raise £300,000 for a 10 percent share in the company. (For our US readers, Dragons’ Den is similar to Shark Tank or Project Startup.) According to the website release, Westfield Health was attracted to the company through the show, has invested more than twice the funding requested by Mr Purdham from the Dragons, and will be offering the 3rings plug to their current and future customers.

David Capper, their Commercial Director (picture right), acknowledged the attraction of technology in their first major external investment in this type of health tech.  (more…)