Vodafone and AstraZeneca sign global m-health partnership

Vodafone has signed a global partnership with AstraZeneca in order to develop m-health services to improve the outcome for patients with cardiovascular conditions. The collaboration will create new mobile and internet-based services to support patients through their treatment journey, improving medication adherence and giving patients confidence to manage their condition more effectively, according to the press release.

AstraZeneca’s Intelligent Pharmaceutical Group will lead the project with Vodafone charged with providing the technology, infrastructure and expertise for the new services.

The UK-based operator said it will also look to capture data from a variety of sources to improve overall engagement between patients and healthcare professionals. All the new services will be designed to work across geographies.

“Bringing together the best in connectivity with the best in treatment and education will create powerful and compelling outcomes for patients,” according to a comment attributed to Vodafone M2M Director Erik Brennais. But there is little in the way of details of what the two companies may develop or the timescales.

Fashion? Can wearables simply…work?

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2013/02/gimlet-eye.jpg” thumb_width=”150″ /]Apple’s hiring of Burberry’s CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores to start in spring 2014 may well be indicative of the importance that Apple is putting on 1) smartwatches (she was honcho of a Burberry watch intro) and 2) wearables (she refreshed and upscaled an iconic brand from stores to merchandise). Chris Matyszczyk in Cnet points out that she is the second hire from the fashion industry (the other’s from YSL). On one hand this seems to reinforce that Apple’s strong suit is design; on the other hand it implies that their retail and online stores need to evolve after some recent missteps–and that they may not feel as confident as in the past of their internal capabilities. However this all seems too haute for the simple everyday buyer who wants stuff that helps you live your life better and more conveniently, and who may find it much easier to go to Verizon or Vodaphone for their mobile needs and that Jawbone UP band to wear. And where are the other wearables, say in a Burberry scarf? The Gimlet Eye is blinking in impatience, and it had better be elegant, or Gloria and Babe’s ghosts will be haunting Cupertino. [TTA 25 Oct]  Apple and the emperor’s new wearable tech (Cnet) Hat tip to TANN Ireland Editor Toni BuntingNew Apple Retail Chief Hired Over SummerApple to Hire Burberry CEO (MacRumors).