mHealth reality: Complicated (Uganda)

Do we detect a slight air of surprise in the comment of Pia Rafller, one of the authors of a report by Yale University’s department of Political Science that “The findings do show that the reality is more complicated than at times we like to think, that information can have a different impact on different types of people”? The report was on an mHealth project designed by Google and the Grameen Foundation’s AppLab which allowed users in 60 central Ugandan villages to text questions on sexual and reproductive health to a server and receive pre-prepared responses from a database. The expectation was that the information would lead to a reduction of risky behaviour but it had some unintended consequences… Ugandan mHealth initiative increases ‘promiscuity’ IRIN Africa.

Semi-related item: Let’s hope that Orange Botswana takes note of the Ugandan experience: Orange Roll Out Telemedicine