As a postscript to yesterday’s post on mHealth apps, WellDoc Health have introduced BlueStar, a prescription-only, reimbursable app that majors on encouraging improved self-care by those with type II diabetes. Apart from being the first prescription-only app in the US, it is apparently also downloadable directly into a car (Ford).

Editor Donna comments 29 August: Aside from WellDoc being the only mHealthy company I can think of located in Baltimore, MD (for our ex-US readers, a city perched uneasily between Washington and Philadelphia), wasn’t the idea (or one of the ideas) originally behind Happtique a process to certify health apps, with a prescribing tool (along with patient ed) via their mRx platform? In June, they sought primary care physicians to beta test their catalogue, formularies and mRx prescribing tool [TTA 28 June]. With Happtique now firmly under the GNYHA Ventures wing [TTA 17 May] and a much lower profile, there may be plenty of room for a private competitor with an established name and its own FDA-cleared apps to establish a prescription app model.