Our takeoff on ace direct response guru Denny Hatch’s ‘Who’s Mailing What!’ has been slightly modified from ‘getting’ to ‘raising’–we do want to be proper ;-)

• The first big raise happens to be an Editor favorite due to its high Cute Factor–the Owlet smart sock for monitoring your baby’s oxygen level and heart rate. This latest round is $15 million, bringing their funding to $25 million. Investors included Eclipse Ventures and Eniac Ventures, plus new investors Trilogy Equity Partners, the Amazon Alexa Fund, RTP-HC, Capital Integral and Broadway Angels. Owlet is now the commercialization partner on a $1.5 million grant from the NIH to further infant health research, in addition to an earlier equal grant. Plans include a connected care feature giving users access to their data and the ability to share that data with pediatricians, scheduled for a 2017 release; retail and international distribution; two new product lines and a large infant health study. Finsmes
• Cohero Health closed a $9 million Series A financing for its BreatheSmart lung function platform, which actively engages respiratory patients by tracking medication adherence and measuring lung function. Funding was led by Three Leaf Ventures, an affiliate of the Broe Group, with participation from Zaffre Investments, the investment arm of Blue Cross Blue Shield of Massachusetts, BioAdvance, and new investors GIS Strategic Ventures, Heitkamp & Thumann Group, and P5 Health Ventures. A StartUp Health company, they develop care connected devices and mobile applications that measure lung function and tracking adherence through the BreatheSmart toolkit. Finsmes, Mobihealthnews
• PlushCare, a California-based telemedicine (virtual visit) company, had an $8 million Series A raise funded through GGV Capital with participation from Lightspeed Venture Partners and Exponent. Finsmes
• And even pet health is getting funded. PetCoach, a Pennsylvania-based digital pet healthcare platform, secured $2m in seed funding from Comcast Ventures, in addition to earlier funding from DreamItVentures and Maveron. PetCoach provides an online pet care service combining personal advice and 24/7 access to certified pet professionals. Users can leverage the PetCoach website and the app in order to interact with certified veterinarians. Finsmes