Late summer and early autumn event updates: Save 20% on Connected Health Summit, SEHTA Health + Space, Lilley’s talk with Ali Parsa, PATH Summit, Connected Health Conference, HealthIMPACT

It’s always a little sad to realize that summer is winding down. Some (like your Editor) stretch the summer past Labor Day (the DMZ in the US) into early autumn, taking the philosophy that woolies are way too warm till November. Here are eight substantial events on your calendar to look forward to:

Connected Health Summit, 28-30 August next week, San Diego–Readers Save 20%!

Parks Associates have offered our readers 20% off registration at ‘Connected Health, Independent Living and Engaging Consumers’, the fifth Connected Health Summit organized by Parks Associates. The conference will analyze the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. Lead speakers are from IBM Watson Health, Alarm.com, Uber Health, and Qualcomm Life. More information and registration here. As a preview, download their latest white papers:  Market Snapshot – Consumer Health Attitudes and IoT Home Living Features and Sleep Tech and IoT. #CONNHealth18

Healthcare and Space Funding Call Brief, 4 September, Cocoon Networks, 4 Christopher Street, London, EC2A 2BS, 10:00 – 13:00

Sponsored by SEHTA, The Knowledge Transfer Network, and MedCity, this will cover funding opportunities for converting innovation from the space sector, from exploration to satellite communications, to new solutions for the health sector and medical applications that improve NHS treatment and care. At this event attendees will hear about them plus have the opportunity to network with organizations from both the health and space sectors. This event is part of the MedTech London programme supported by the GLA. For further information, contact Clare Ansett, Head of Communications, SEHTA

Health Chat with Ali Parsa of Babylon Health, 10 September, RSM, 1 Wimpole Street, London (new venue!)

This Health Chat conducted by Roy Lilley of nhsmanagers.net promises to be eventful. “Has the tide turned in primary care? What effect might Babylon produce? Who are the beneficiaries? What is the future for the traditional primary care GP model?” Tickets are a modest £19.95 – £39.95 and are going quickly. Sponsored by UK HealthGateway, the publishers of nhsmanagers.net. Register here.

PATH Summit, 30 September – 2 October, Omni Shoreham Hotel, Washington DC

Those of us who wondered what long-time CEO Jonathan Linkous of the American Telemedicine Association has moved on to now have their answer: CEO of PATH, the Partnership for Artificial Intelligence and Automation in Healthcare. Their first Summit will attempt to answer questions like: “Is artificial intelligence, automation, robotics and sensors the future of healthcare or a passing fad?” It will cover AI innovations, best practices, and barriers to beware (boo!) Find out more and register here, but this Editor’s advice (not that it will be taken) is to drop the silly home page quote from the buffoonish and irrelevant Mark Cuban. 

Connected Health Conference, 17-19 October, Boston

The second year of the combined PCHAlliance Connected Health Conference and the Partners Connected Health Symposium at the impressive Seaport World Trade Center kicks off with co-located conferences followed by two full days of events and expo. Preview it and register here

HealthIMPACT has three events from September into December:

HealthIMPACT Midwest – Rev1 Ventures, Columbus, OH, September 27

NODE.Health Evidence in Digital Medicine Roundtable – Microsoft Technology Center Boston – October 16

NODE.Health Digital Medicine Conference – Microsoft Technology Center, New York, NY – December 5-7

Rounding up July: Teladoc’s new name and earnings, Hitching a Lyft, GlobalMed with FCC, Proteus and HIV sensing, Parks Associates, Welbeing

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2017/12/Lasso.jpg” thumb_width=”125″ /] [grow_thumb image=”http://telecareaware.com/wp-content/uploads/2018/08/teladochealth_logo_plumaqua_rgb.jpg” thumb_width=”150″ /]Telemedicine giant Teladoc today formally unveiled its name and logo change to Teladoc Health. Citing its worldwide reach and a broad portfolio of services, CEO Jason Gorevic stated “…we will further accelerate the adoption of virtual care and enhance our technology-enabled services to make high-quality healthcare a reality for more people and organizations around the world.” The name will officially change on 10 August but there is no change in their NYSE ticker symbol TDOC. Release on MarketWatch  Their earnings call on Wednesday reported a second quarter loss of $0.37 per share which was substantially less than the projected $0.43. Revenue was $94.56 million for the quarter ended June 2018, more than double that of CY 2017. Zacks.com

The burgeoning area of non-emergency medical transportation (NEMT) got a Lyft with the publishing of two studies indicating reductions in costs and no-shows. Lyft rideshare partner Hitch Health which integrates EHR data, to identify patients, worked over 12 months with the Hennepin Healthcare internal medicine clinic in Minneapolis. The no-show rate dropped from 31 percent to 22.5 percent, with an estimated increase in revenue of $270,000. In Camden, NJ, Rideshare worked with a branch of the MD Anderson Cancer Clinic to schedule on-demand transportation, reducing direct transportation costs by 30 percent with the service and no-show rate down to four percent. Mobihealthnews

GlobalMed, a previous Perspectives contributor, was represented by its CEO on a four-person panel discussing the FCC ‘s proposed Connected Care Pilot Program, a new $100 million program to support telehealth for low-income Americans, attended by  FCC Commissioner Brendan Carr. Here’s a video from the 24 July meeting. Hat tip to Marcia Rhodes of Amendola Communications

Proteus Digital Health’s sensor-equipped pills, transmitter patch, and app may have a new market with prophylaxis (PrEP) treatments for the prevention of HIV transmission. A study by University of California, San Diego researchers with Truvada (Gilead Sciences) found that the sensor-equipped drug was well-received by most users and pharmacokinetically equivalent to Truvada alone. Proteus is the first FDA-approved digital ingestion tracking system with Abilify MyCite [TTA 14 Nov 17]. Mobihealthnews

Parks Associates has two upcoming opportunities for speakers at their hosted events at two large conferences. Click on the links for more information:

CONNECTIONS Europe: Strategies for Smart Home & Consumer IoT – Deadline: 1 Sept
Amsterdam – 13-14 Nov 2018  Event website

CONNECTIONS Summit at CES – Deadline: 15 Sept 2018
Las Vegas – 8 Jan 2019  Call for papers and more information.  

Welbeing in the UK announced on Wednesday 1 Aug their Rehabilitation Project in Cumbria. The program is designed to help patients who have had a fall or similar trauma leading to a hospital stay. When they are discharged, patients can now receive Welbeing’s alarm service for up to 13 weeks, free of charge. The service is being funded by Eden District Council. Welbeing recently acquired Eden Housing Association’s alarm and response services in Eden and Carlisle. (Link to press release to come)

Rounding up more Events of Summer–plus speaker submissions closing soon!

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2017/12/Lasso.jpg” thumb_width=”150″ /]Time flies and so does your calendar! In addition to the important RSM event next Wednesday (maybe more so than the G8 Summit or the NoKo talks, but neither are introduced by Editor Charles!), here are more for your consideration.

Wednesday, 13 June: New York State Chapter’s annual miniHIMSS, “Healthcare on Broadway,” has a full day of speakers in four acts with an emphasis on healthcare advances in NY State and technology applicability. New World Stages in Manhattan starting at 8am. More information here, registration here.

Tuesday, 26 June: Mission Physician Transition into healthcare tech hosted by Health 2.0 NYC and MedStartr, 6-8 pm. More information on Meetup.

Wednesday, 27 June: Newark Venture Partners hosts their 3rd annual Demo Day for their 2018 class at Prudential Center, Newark NJ. Doors open at noon, presentations start at 1:30pm. Investors in NVP span tech, financial, and healthcare with Amazon, Prudential Financial, Dun & Bradstreet, RWJ Barnabas, Horizon BCBSNJ, TD Bank, and Panasonic. Free registration and more details here

Saturday, 30 June: Deadline for speaker submissions for the Connected Health Summit: Engaging Consumers on 28-30 August in San Diego.  The online form is here. TTA is a media partner of the CHS.

Tuesday-Wednesday 10-11 July: The King’s Fund Digital Health and Care Congress. More information here. TTA is an event supporter of the Congress. 

Friday 10th August: Deadline for entries/nominations for the ITEC Awards 2018, to be awarded at the TSA’s annual International Technology Enabled Care Conference 2018 16-17 October in Birmingham. The winners in five categories will be announced on 16 October during the Gala Dinner. 

Events roundup: The King’s Fund, SEHTA, RSM, VR4REHAB, Parks Associates, HealthIMPACT, Telemedicine SPS

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2017/12/Lasso.jpg” thumb_width=”125″ /]It’s spring into summer, prime time for healthcare and related conferences.

If you are in the UK, prime territory on your calendar will be marked for 10-11 July in London at The King’s Fund 2018 Digital Health and Care Congress. Content and case studies include creating the right culture for large-scale digital change, using digital technology to improve quality of care, prevention and changing behaviors, population health informatics, tools for self-management, and much more. Find out more here. It includes a drinks reception on Tuesday 11th. Follow The King’s Fund on Twitter here: #KFdigital18. TTA is a media partner of the Digital Health Congress.

Hacking for Solutions is the prior week (4-5 July). It’s part of the three-year VR4REHAB project, with partners including The Royal Free London NHS Foundation Trust and Teesside University, with the objective of developing new VR applications that promote better function and outcomes for patients and children with disabilities. Find out more on the UK Hackathon here and the international program here. At Brunel University London, Department of Clinical Sciences, Mary Seacole Building, Kingston Lane. 

SEHTA’s 2018 AGM & Annual Conference is 13 June at the Mary Sumner House, 24 Tufton Street, London. More information here.

The RSM has two upcoming events presented by the Telemedicine and eHealth Section: The 4th Annual Future of Medicine: The Role of Doctors in 2028 on 13 June and the timely Health Data: Who Owns It and How to Keep It Safe on 24 September.

And last, the Digital Healthcare Show will be 27-28 June at ExCeL London as part of Health+Care, positioned as Europe’s largest integrated health and social care event. More information on their very flashy website here. The TSA will host their Summer Forum at the Technology Enabled Care Theatre including updates on key areas for TEC and why regulation and standards are so vitally important for TECS. TSA members can receive discounted passes. UK Telehealthcare will also have members’ activities during the show.

For more upcoming UK Telehealthcare events starting 7-8 June, click the advert at the upper right. 

In the US, Parks Associates’ 2018 Connected Health Summit: Engaging Consumers will be held 28-30 August at the Manchester Grand Hyatt in San Diego, California. This year will analyze the role of innovative connected health solutions in driving changes in consumer behaviors as well as how healthcare systems, insurers, and hospital networks interact with consumers.  Speaker submissions are open until 1 June–more information is hereEarly registration is open. TTA is a media partner of the Connected Health Summit and there will be more on this as we move closer to the event.

HealthIMPACT East moves to Washington, DC’s National Union Building 18-20 July with deep dives, re-think tanks, and re-boot camps. Their goal is to improve healthcare through technologies making a meaningful impact on patient outcomes and experience through honest and candid best practice sharing. The new format provides a TED-like experience to senior health system leadership. Register before 1 June with promo code HIEEB2018 to save 30%. The Digital Medicine Conference will return to NYC on 5-7 December. TTA is a past media partner of HealthIMPACT.

The Telemedicine & Telehealth Service Provider Summit (SPS) is annually organized by the Arizona Telemedicine Program, one of the pioneering organizations of practitioners in the US. This year the meeting is 8-9 October in Glendale, AZ, but abstracts for poster presentations are still open till 30 June. 

The health tech events of summer: The King’s Fund (London) and Parks Associates (San Diego) (Updated)

Summer is coming, even if it’s difficult to believe that April Showers (or Snow) bring May Flowers. Here’s a preview of two health tech events to put on your calendar later on this year in mid and late summer.

The King’s Fund Digital Health and Care Congress 10-11 July, at their location in London. Content and case studies include creating the right culture for large-scale digital change, using digital technology to improve quality of care, prevention and changing behaviors, population health informatics, tools for self-management, and much more. Speakers include Matthew Swindell of NHS England and the Rt. Hon. Paul Burstow of the TSA. Information and registration are now available here. (Updated this week!) Follow The King’s Fund on Twitter here: #KFdigital18. TTA is a media partner of the Digital Health Congress.

Parks Associates’ 2018 Connected Health Summit: Engaging Consumers will be held 28-30 August at the Manchester Grand Hyatt in San Diego, California. This year will analyze the role of innovative connected health solutions in driving changes in consumer behaviors as well as how healthcare systems, insurers, and hospital networks interact with consumers. Updated: Confirmed keynotes are Deborah DiSanzo, General Manager, IBM Watson Health and–just added–Christopher Weber, General Manager of Uber Health [see this Editor’s thoughts on Uber from last month]. Speaker submissions are open until 1 June–more information is here. Early registration is now open. TTA is a media partner of the Connected Health Summit.

Connected Health Conference 25-27 October, Boston–save $100! (updated)

Connected Health Conference, 25-27 October, Seaport World Trade Center, Boston Massachusetts

The eighth annual Connected Health Conference, is now presented by the Personal Connected Health Alliance (PCHAlliance) in partnership with Partners Connected Health, with a combined and rebooted annual meeting in Boston. The largest global conference in connected health has surfed many changes from the time it was started as the mHealth Summit (and Telecare Aware was one of the first media sponsors) in Washington, DC. This year’s theme, The Connected Life Journey: Shaping Health and Wellness for Every Generation, is centered around the future of technology-enabled health, wellness and what innovation means for over 2,000 providers, researchers, healthcare executives, and developers. CHC17’s location is now in Boston’s Innovation District versus a fairly remote part of Foggy Bottom–and early fall! (For more on CHC’s evolution, see here.)

Wednesday the 25th has a full day of pre-conference specialized sessions here, such as the Society for Participatory Medicine and Parks Associates‘ workshop, with the full conference and open exhibit hall on Thursday and Friday. Continua has a running Plugfest for those involved with Continua standards on Thursday and Friday. Also on those days is CHC’s own Health Tech StandOut! Competition featuring a group of ten finalists, free for conference registrants and the Connected Health Innovation Challenge (CHIC) (information here).

For the main website and for registration, click on the ad in the sidebar. TTA Readers save $100 on registration–use code CHC17TELE100. TTA is a media sponsor of CHC17. For updates, see on Twitter #Connect2Health and @PCHAlliance

Update: The PCHAlliance published today a research paper, Personal Connected Health: The State of the Evidence and a Call to Action. This is a meta-study of 53 studies and trials for setting an initial baseline for evidence in personal connected health. The key findings on the current state will come as no surprise–that better studies are needed that show evidence in clinical trials and real-world use. Release, study (download links)

Connected Health Summit 2017 San Diego — last chance to book!!

29-31 August, The Omni Hotel, San Diego

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2017/07/CH17-Banner_20Discount_300x145.jpg” thumb_width=”200″ /]Starting tomorrow, but not too late to book! Take a trip to Southern California for the end of the traditional summer season (sob!). This year’s Connected Health Summit, organized by research organization Parks Associates, spotlights health technologies as part of the Internet of Things (IoT) and the transformational impact of these connected solutions on the US healthcare system. Presentations are organized around:

  • Remote health monitoring for accountable care
  • Consumer-centric wellness and fitness solutions
  • Independent living technologies and services, including reinventing home health
  • Innovative virtual/convenience care models

Keynoters include 

  • John W. Cosgriff, Chief Strategy Officer, UnitedHealthcare
  • Saquib Rahim MD, MBA, Chief Medical Officer, Aetna
  • Vidya Raman-Tangella, Senior Vice President, and Head, UHC Innovation Center of Excellence, UnitedHealth Group
  • Dale Rayman, Senior Vice President, Actuarial Consulting & Business Development, Sharecare
  • Chanin Wendling, AVP, Informatics, Geisinger Health System

Latest press release info on the conference and the convergence of connected health, IoT, and smart home is here.

For more information and to still save 20 percent, click on the Connected Health Summit’s link here. Telehealth & Telecare Aware is pleased once again to be a media supporter of CHS 2017. Twitter at #CONNHealth17

TytoCare remote diagnostics comparable to in-person exam results: study

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2016/11/Mom_using_on_child_ear.jpg” thumb_width=”150″ /]A study of the Tyto Care remote diagnostic device, conducted by Schneider Children’s Medical Center and the Sackler School of Medicine, found that the quality of readings by Tyto Care was ‘on par’ with in-person medical exams using conventional otoscopes and stethoscopes. Ears, heart, lungs and throats of 137 children aged 2-18 seeking care from the emergency department of a tertiary care facility were examined first conventionally and then again by a second remote physician using exam data captured by the TytoCare all-in-one device and attachments. Using standard statistical methods, the results were compared and the study reported “good to excellent agreement for all exams conducted using TytoCare and conventional exam tools, with a p-value <.001.” The study also recorded a separate five-point measure of patient experience and results averaged 4.4 and 4.5 out of 5 (excellent). No adverse events were recorded.

What is lacking in the release are the diagnoses of the young patients, but presumably those results will be presented with the final study. Formal presentations will be at the Israel Society for Clinical Pediatrics (HIPAK) meeting on 8 February in Tel Aviv and at the American Telemedicine Association (ATA) conference 23-25 April in Orlando, Florida. This positive report on efficacy will also aid their rollout with American Well, announced at the end of 2016 [TTA 2 Dec]. Harry Wang at Parks Associates in their blog also named TytoCare one of the two standouts of CES 2017–and the other, Partron (Croise) is not yet on the market.

Put them on the calendar: upcoming US IoT, connected health events (updated)

September means that we come back from vacations and holidays. The calendars come out and we start to fill in the gaps for the next few months into (gasp!) 2017. Here’s a forward look through to next August for US healthcare and IoT  conferences, including International CES.

If you’re in Dallas this coming Thursday, the Health Wildcatters accelerator is premiering their new office at Pacific Place with a bash starting at 5:30pm. Reserve tickets quickly and find out more #HWGrandOpening Hat tip to Hubert Zajicek

Since TTA’s been a media supporter of Parks Associates’ Connected Health Summit for the past two years, here’s a sample of their other IoT and connected home events.

CONNECTIONS™ Europe  (Smart home, IoT and the connected consumer)
November 2-3, 2016, Amsterdam     www.connectionseurope.com

CONNECTIONS™ Summit at CES
January 5, 2017, CES, Las Vegas    www.connectionssummit.com

CONNECTIONS™: The Premier Connected Home Conference
May 23-25, 2017, San Francisco   http://www.connectionsus.com

Connected Health Summit: Engaging Consumers
August 29-31, 2017, San Diego  www.connectedhealthsummit.com

December is a big month for US conferences; three of note (and likely partners again) are:

MedStartr Momentum (MedMo16) (more…)

Connected health: what’s different than last year?

This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector over the past year. This year, Parks Associates promoted it as “spotlight(ing) health technologies as part of the Internet of Things (IoT) phenomenon and the transformational impact of these connected solutions on the US healthcare system.” I’ve been reading Parks’ research since 2006, when telecare was riding quite high, but the marketplace between consumer and enterprise-focused tech, monitoring and analytics has exploded. I asked Stuart Sikes, President of Parks Associates, for toplines on the key differences in the market and the conference between last year and this. It’s shifting to implementation, how to streamline processes around data, making data useful….and still finding someone to pay for it.

What is different this year than 2015?
The primary difference this year is that we will be discussing case studies and implementation and engagement issues, shifting the focus from “what elements are needed to encourage engagement” to “how is implementation working.” In addition, the emphasis on the power of data to provide meaningful data that empowers both consumers and care providers will increase, as secure collection and management of data is a central theme to most of the solutions on the agenda.
Regarding the agenda, one difference this year will be presentations by emerging companies to members of the investment community, who will offer some feedback on the company concepts and approach.

Do you see progress in adoption by physicians, healthcare organizations, consumers–and who is paying? (more…)

Connected Health Summit 30 August (updated)

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2016/08/CHS2016-Banner_125x125.jpg” thumb_width=”150″ /]It’s not too late to visit sunny and historic San Diego to attend Parks Associates’ Connected Health Summit. Click the sidebar advert at right for more information and to register. Read the two latest releases here:

The keynote and presenter lineup is here–plenty of hot topics being presented/discussed by those engaged in the daily business of health tech.

Telehealth & Telecare Aware is a media supporter of the conference for the second year. Their Twitter feeds at #CONNHealth16 @CONN_Health_Smt. 

Can technology help to bridge the Loneliness Factor?

The Guardian’s impassioned article on how common and harmful loneliness is among older adults led to some reflection by this Editor on how difficult and ‘multi-part’ an approach to help can be, even if you call it ‘The Campaign to End Loneliness’. “Studies have found loneliness can be more harmful than smoking 15 cigarettes a day, increases the risk of premature death by 30% and the chances of developing dementia by 64%. More than one million people aged over 65 are thought to be lonely – around 10-13% of older people.”–statistics from the article and AgeUK’s press release on their recent study, ‘ Promising approaches to reducing loneliness and isolation in later life’.  GPs see a lot of them, and some more for an ‘event of the day’ than actual medical need. Loss of hearing, sight and mobility further isolate the older person, particularly those in rural areas where everyone and everything is at a distance requiring driving, creating dependency among those who can no longer. Even among the middle-aged, loss of hearing reduces engagement in social situations. (And the article does not include the disabled.) It closes with suggestions that councils need to budget for and organize programs to reach out to lonely adults, including carers, and that not one approach can fit all, but emphasizes more personal approaches such as groups and one-on-one support. Hat tip to Malcolm Fisk via Twitter

Is a way to fight the Loneliness Factor located in technology, even remote patient monitoring? That’s been the primary reason for some systems such as GrandCare, but even in RPM, whether hub-based or smartphone/tablet based, the reminders and active clinician monitoring part of chronic care management can and do engage. Older people are using smartphones and tablets–perhaps not as fully as a 40 year old, but they are using Skype, calendaring and social media (Facebook, LinkedIn and news/opinion sites). A big help here, according to Laurie Orlov, would be voice recognition and integration into safety/alarm technologies. This Editor also sees proactive alerting to changes in condition as a still-untapped area.  There’s $279 billion of potential in ‘silvertech’ as estimated by AARP and Parks Associates–it’s a matter of getting young techies/entrepreneurs excited about it, and the Sand Hill funder crowd realizing that yes, it’s sexy too. Long Term Living

Telegraph takes a quick look at CES 2016 trends, including wearables (updated)

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2015/12/CES-GX-p25a2_400x400.jpg” thumb_width=”150″ /]It’s hard to believe that with the end of the year, the Next Big Event for many is the Consumer Technology’s Association‘s CES 2016 in Las Vegas 6-9 January. The Telegraph notes six trends in this breezy overview of what’s going to be The Next Big Things at the show: connected cars (lots of automaker concepts including the hush-hush Faraday electric), cybersecurity (especially irking this year with healthcare taking three of the top seven-Healthcare IT News), drones (buzzing at a location near you, despite the FAA), wearables (most impacting digital health), virtual/augmented reality (with utility in rehabilitation not mentioned here), and the ever-annoying, ever-cloying Internet of Things. On wearables, the show floor has apparently tripled in size since last year, and the article highlights the Mimo baby sleep monitor and the Qardio ECG monitor. (Unfortunately this Editor missed the November New York CES preview as she was attending HIMSS Connected Health, and due to other commitments won’t be going to Vegas, Baby.) Six predictions for CES 2016: drones, cybersecurity, wearables and more (Telegraph)

Update. During CES, Parks Associates will hosting their 7th annual CONNECTIONS Summit on 6-7  January (Wednesday – Thursday). The most health tech related session is ‘Wearables: Healthcare, IoT, and Smart Home Use Cases’ on Wednesday 10:30am-11:45am, with a panel including executives from Honeywell Life Care, Care Innovations, Qualcomm, Independa, IFTTT and Lumo Body Tech, hosted by director Harry Wang of Parks whom this Editor counts as a Grizzled Pioneer, Research Division. Separate registration required. Information and full agenda here.

To our Readers: Are you attending CES? Interested in contributing some insights? Contact Editor Donna.

Are wearables starting to deliver?

If you caught the recent Wired article entitled Wearables Are Totally Failing the People Who Need Them Most, you may have felt a sense of deep depression that a sector growing as strongly as it is is apparently delivering so little real health benefit (you may also be depressed to see the world of apps developers described as “From Silicon Valley and San Francisco to Austin and MIT…” although remember the North American-based Major League Baseball is called the World Series). The thrust of the article is that young people are developing wearables for people like them, who are then stopping using them within a few months, whereas those with long term conditions (LTCs) who are not the target customers are actually the ones using wearables consistently. As they say: (more…)

All that Quantified Self data? Drowning doctors don’t want to see it.

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2014/08/reduce-documentation1.jpg” thumb_width=”150″ /]Our long-time readers will remember Questions # 3, 4 and 5 of The Five Big Questions (FBQ*). They have not lost their salience as doctors are rejecting the not-terribly-accurate ‘telehealth’ data [TTA 10 May] generated by popular fitness trackers such as Fitbit, Misfit Shine and Jawbone. We do note that Apple’s Health/HealthKit has trotted out alliances with Mayo Clinic and Epic Systems (EHR) on apps and integrating data into an PHR [TTA 3 June], as well as Samsung’s SAMI [2 June] funding a University of California (UCSF) research center and (of course) Google. But this article confirms (more…)

Drawn and quartered: digital health consumer study

[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2014/08/Parks-Associates-Health-Groups-Segmentation.jpg” thumb_width=”300″ /]

Parks Associates’ latest study of potential digital health consumers will come as a confirmation for some of us who’ve been up and down a few hype curves, and be a sobering bucket-of-cold-water for those wedded to the Revolutionary-Transformative-eHealthy-D3H Bandwagon view that digital health will change EVERYONE’s life. Market segmentation is a useful marketing tool for narrowing down your real market to spend those scarce (investor-supplied) funds: those most likely to purchase, and a broad picture of what they look like. As you’ll see in the Parks Associates/TTA graphic above, the market for digital health almost neatly breaks into quarters: the top half has the greatest potential. The report looks at lifestyle/behavior, health, residential and income factors among 2,500 broadband-equipped heads-of-household.

Where’s the surprise party? It’s no surprise that the highest potential market denizens are already health-conscious, good ‘do-bees’ in their diet and exercise and higher in income. The second quarter represents older adults facing health challenges, but already on track with their health ‘mindfulness’–perhaps they are the older, health-challenged versions of the first group. It’s the next two groups and their respective positionings which are the surprise. The Parks study ranks the ‘bad do-bees’ –the already sick with bad health habits and lower incomes–in potential above the young, tech-enthusiastic and healthy–but not health-conscious in their behaviors and also lower in income. Despite all their connectivity, only 28 percent of this group looked up health information online in the past year, contrasting with 38 percent of all responders.

Marketing implications?  I’d be spending my company’s money and time on (more…)