This is a brief summary of the main points made at an event on medical apps held at the Royal Society of Medicine on 10th April 2014.
First up was Prof Mike Kelly, Director of the Centre of Public Health at NICE who spoke about how apps could change behaviour. He described what he called “system 1”, the rational reflective system that he associated with Apollo, and “system” 2 the impulsive automatic system that he associated with Dionysus. System 1 is most often targeted by behaviour change, however most people find thinking hard so spend most of their time in system 2 mode, so it is much more effective to “nudge” the automatic system 2, if you can.
Humans are relational creatures, not billiard balls, so (more…)