[grow_thumb image=”http://telecareaware.com/wp-content/uploads/2014/08/Parks-Associates-Health-Groups-Segmentation.jpg” thumb_width=”300″ /]
Parks Associates’ latest study of potential digital health consumers will come as a confirmation for some of us who’ve been up and down a few hype curves, and be a sobering bucket-of-cold-water for those wedded to the Revolutionary-Transformative-eHealthy-D3H Bandwagon view that digital health will change EVERYONE’s life. Market segmentation is a useful marketing tool for narrowing down your real market to spend those scarce (investor-supplied) funds: those most likely to purchase, and a broad picture of what they look like. As you’ll see in the Parks Associates/TTA graphic above, the market for digital health almost neatly breaks into quarters: the top half has the greatest potential. The report looks at lifestyle/behavior, health, residential and income factors among 2,500 broadband-equipped heads-of-household.
Where’s the surprise party? It’s no surprise that the highest potential market denizens are already health-conscious, good ‘do-bees’ in their diet and exercise and higher in income. The second quarter represents older adults facing health challenges, but already on track with their health ‘mindfulness’–perhaps they are the older, health-challenged versions of the first group. It’s the next two groups and their respective positionings which are the surprise. The Parks study ranks the ‘bad do-bees’ –the already sick with bad health habits and lower incomes–in potential above the young, tech-enthusiastic and healthy–but not health-conscious in their behaviors and also lower in income. Despite all their connectivity, only 28 percent of this group looked up health information online in the past year, contrasting with 38 percent of all responders.
Marketing implications? I’d be spending my company’s money and time on (more…)
The formation of the Personal Connected Health Alliance (PCHA) by the Continua Health Alliance, mHealth Summit and HIMSS solidifies what has been a close working relationship into what will “represent the consumer voice in personal connected health.” With the three organizations having worked together for some years particularly in relation to the mHealth Summit, the PCHA will now be the Summit’s formal presenter with Continua, HIMSS and the Foundation for the NIH as partners. Clint McClellan, Qualcomm’s Senior Director of Business Development and Continua’s board chair, is the acting chair and the PCHA will be located in Arlington, Virginia. According to Rich Scarfo, Vice President of the PCHA and the developer of the mHealth Summit,“The Personal Connected Health Alliance, in cooperation with the mHealth Summit and Continua, will continue driving the industry forward by generating a new knowledge base around the personal connected health space, providing a strong and united voice on policy, regulatory issues and government relations, and advancing education and awareness for the widespread adoption of personal connected health technologies.” Continua, after a few uncertain years while it shifted from a sole mission of interoperability standards and certification to combining that with advocating personal telehealth, now enjoys a membership of roughly 200 companies and has largely shed its ‘subsidiary of Intel’ reputation. The mHealth Summit has undergone its own shifts from a focus on governmental and NGO wireless health to a much wider scope (and major expansion) courtesy of HIMSS. Certainly PCHA’s activities will bear watching with this tripartite backing. Release on HIT Consultant (hat tip to publisher Fred Pennic), mHealthNews, YouTube video
One can only speculate on PCHA’s mission overlap with another DC advocacy group, the Alliance for Connected Care. The latter, a thinly veiled lobbying group [TTA 13 Feb], has been strangely quiet, with the news section of its glossy website not updated since early March. (Lobbying is best done quietly?)
You can read the full 3rd Annual HIMSS Analytics Mobile Survey of 170 health IT and clinical staff or treat yourself to the highlights in this infographic. It summarizes key findings such as 59 percent have a mobile technology plan and 29 percent are developing a mobile technology plan; 62 percent indicated that they offer patients access to at least one of the mobile tools identified in the research, including patient portals, telehealth services and remote monitoring devices; only 22 percent indicated that three-quarters of the data captured by mobile devices was integrated into the organization’s EMR. Developed by HIT Consultant.
Peter Tippett, MD, PhD Talks Verizon’s Role in the Health IT Ecosystem
Lois Drapin, Founder & CEO of The Drapin Group, in the third of her post 2013 mHealth Summit insights, speaks with CMO and VP of Verizon Enterprise Solutions, Peter Tippett, MD, PhD to share his insights on expanding Verizon’s role in the health IT ecosystem during the 2013 mHealth Summit. This article is courtesy of HIT Consultant.
I was happy to hear that Peter Tippett, MD, PhD, Chief Medical Officer and Vice President of Verizon Enterprise Solutions put aside thirty minutes for an interview with me at the mHealth Summit. I arrived at the large Verizon booth and was immediately greeted by one of my favorite women in health technology, Nancy M. Green, Managing Principal of Healthcare Practice at Verizon Enterprise Solutions. Disruptive Women in Health Care, a group founded by Robin Strongin, just announced their list of Disruptive Women to Watch in 2014 and Nancy is on that list. Congrats goes out to Nancy… and to Dr. Tippett for having one of these top women on his team. We like that.
I always ask people to share a little about themselves before we talk business. (more…)