Hospitals snooping on your shopping and eating

[grow_thumb image=”” thumb_width=”150″ /]Another charming use for Big Bad Data. Hospitals are investigating whether available data on patients–prospective and current–on shopping patterns and other purchase behavior such as gym memberships can be used to predict patient risk of disease. Leading the way is Carolinas HealthCare System, which operates the largest group of medical centers in North and South Carolina. With more than 900 care centers including nursing homes, they have 2 million patients to analyze for risk, using data points such as purchases a patient has made using a credit card or store loyalty card, to create predictive models on patient risk and eventually to reach out to patients. Of course this data crunching  has a purpose, and that is to meet quality metrics imposed by HHS and CMS. The goal would be to change the risk curve (more…)