Health tech accelerator StartUp Health is wisely pointing their entrepreneurs towards ‘the jobs to be done’ of the 50+ age group via a new partnership with AARP. AARP is sponsoring the development of educational content for entrepreneurs in the StartUp Health Academy as part of their Innovation@50+ initiative. They are also sponsoring StartUp Health’s quarterly industry research reports as well as trend data and intelligence. This is StartUp Health’s second high level partnership, after their joint program with GE Ventures Healthymagination [TTA 4 April]. StartUp Health/AARP release.
It’s good business and societal benefit sense. Lather, rinse, repeat: The 50+ market will comprise 45 percent of the US population by 2015. Extended thoughts on differentiating the needs of the ‘young old’ versus the 70-80+ group–and how individual older people have different takeups on tech; Stephanie Baum gives the example of her 80 year-old mom who just upgraded her iPhone and downloads apps, but finds it difficult to do online search. What do seniors need? (MedCityNews)
Related: The Oxitone wrist-worn blood oxygen meter is one of the StartUp Health/GE ‘Lucky Thirteen’ and is profiled in this Times of Israel article. [TTA 7 Sept 2012, 24 Feb 2012] Notably it’s one of only two non-US companies in the group–the other is Ireland’s GetHealth.