Is the real goal of ‘smart gadgets’
not to help solve our problems or keep us from harm, but to fix, per the Google
paradigm, the “broken” place that is the real world and the bad behavior of fools like us? (For example, not recycling properly, having too much trash, eating too fast, too much chocolate? Then tattling to our Facebook friends so they can chide us?) Evgeny Morozov, in this discomfiting Wall Street Journal
article, cuts through the Silicon Valley hype around gadgets that marry cheap sensors, software and social networks to ‘nudge’ (that hateful word)/reward/shove us to the New Jerusalem of social engineering and some developer’s nannyish idea of ‘better behavior’. Yes, there are ‘good smart’ devices that help us make decisions, lifesaving tech such as gait sensors that monitor the elderly for propensity to fall, and breath analyzers that cut the car’s ignition when the driver’s had too much alcohol, but these are being drowned out in both the public consciousness and the VC wallet by shame-making trash cans and HapiForks. Rather than empowering us, it may be… Is Smart Making Us Dumb?
Another perfect example of condescension to the end user is observed in Google’s Sergey Brin’s recent remarks during his endless flogging of Google Glass, now just Glass. Now looking down at your smartphone is ’emasculating’ (interesting choice of words) because you are ‘walking around hunched up, looking down, rubbing a featureless piece of glass’ rather than interacting. Aside from the fact that you can put it away, and that Google’s made a fair amount of coin from Nexus smartphones and tablets, it’s obvious that Glass is meant to be worn ALL THE TIME, serving up whatever Google wants you to have ALL THE TIME. Surely the California TEDx folks raved at this maximum cool, but this Editor is skeptical that this world will be actually be better with all Google, all the time. In other words, enough. Google’s Sergey Brin rips smartphones, shows off Glass (Computerworld)