Phobic? There’s an app for that.

click to enlargeEveryone has certain fears or things that have a high ‘eeewwww’ factor (see left). Phobious, a new app, uses virtual reality on a smartphone that after several sessions of gradual exposure, desensitizes the user to potentially disabling fears such as dentists, insects, flying and dogs. (Can it work in the backyard when you’re about to be attacked by bees and Godzilla-sized weeds?–The Gimlet Eye) It was developed by a group from Barcelona by way of Charm City a/k/a Baltimore, Maryland, participating in the prestigiously backed DreamIt Health Baltimore accelerator’s 2014 class. The app is currently available for $49 in the Apple App Store and Google Play, with a 3D goggle device VR system due in September at $149–$299 with two psychology sessions. According to MedCityNews, the founders are seeking $750,000 in funding, plan to develop a clinical quality version and obtain FDA clearance and CE Marking. The progress in VR therapy made in less than four years is startling when this Editor considers the price of the CAREN system (Motek and Polycom) which was tested on Iraq and Afghanistan veterans back in June 2010: $500,000. (Ed. note: if you have a phobia about typos, don’t look at the Phobious website!)

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