Owlet baby monitor sock exceeds funding goal

click to enlargeIn late August, we followed up on the major league cute ‘n’ useful Owlet monitoring sock and its effort to self-fund development. It’s now exceeded its $100,000 crowdfunding goal at over $121,000 with 721 pledged supporters. Along with this of course is the obligation to deliver products in November. What this points to is the appeal of a product addressing the powerful concern of baby wellness and sleep–a ‘job to be done’–and that it can be done outside of the usual East/West Coast accelerator, cocktail party and D3H hype loop in decidedly unfashionable, abstemious Utah. Congratulations in order! Website/pledge tracker.

There’s a bit of a boomlet in baby monitoring products, with Mobihealthnews lining up the Rest Devices’ Mimo onesie plus ‘turtle’ monitor, Croatia’s iDerma Teddy the Guardian teddy bear [TTA 22 July], Pixie Scientific’s Smart Diapers which not only detects wetting but also UTIs or kidney problems and the simpler Huggies Tweet Pee that alerts to changing (and reminds to buy diapers) which is in test in Brazil but reportedly will launch this month. Baby showers and their concomitant oohing and aahhing will never be the same. 6 baby activity trackers announced this summer

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