Now Publix supermarkets getting into telehealth (Tampa, Florida)

On the lighter side, as you’re doing your food shopping this weekend, think about the lucky souls of the Tampa Bay area who soon will be able to fit in a virtual doctor visit between picking up a dozen eggs and the laundry detergent! The BayCare Health System will be installing private rooms at select Publix supermarkets with video conference capability plus some medical diagnostic equipment, including stethoscopes and blood pressure cuffs. BayCare currently provides telemedicine and consults using the BayCareAnywhere app. The telemedicine system they are using is not disclosed.)

Publix is no stranger to telehealth/telemedicine, having earlier piloted with The Little Clinic (now owned by Kroger supermarkets) in a dozen locations, exiting in 2011. BayCare will also partner with the higi wellness stations already in some Publix markets to send patient results to BayCare physicians (their app system is not mentioned). Based on the BayCare Anywhere pictures, their target market are busy families, young singles and couples, and older children where the supermarket is convenient and often 24/7. (But where are the older people, quite populous in FL year round, who don’t have to be online or download an app?) WLRN (radio and TV)

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