“The mhealth program is being run through the Aponjon (dear one) initiative run by the Bangladesh government. It sends weekly text messages to expectant mothers, providing them with advice and reminders that they might find highly useful. Each text comes with a fee of $0.03 (Tk 2). For individuals who cannot read, recorded voicemail messages are used, instead.” Over 24,000 pregnant women have already subscribed for the service since the launch of the program in December 2012. Mhealth technology used to help mothers in Bangladesh QRCodePress item.