MediSafe extends med reminder tech, signs major pharma

MediSafe Project, a mobile med reminder app developed in Israel [TTA 4 Jan], is partnering with Wealth Taxi’s (!) iReminder pill caps to create a reminder system which can be used without a smartphone. The MediSafe Virtual Pillbox can use a NFC (near field communication) tag or alternatively, a Bluetooth version for web users, to create a ‘lighter’ reminder for over-the-counter or generic drugs. The more sophisticated iReminder pill caps would be used for higher-end prescription drugs. The MedCityNews article from the mHealth Summit also officially confirms Omri ‘Bob’ Shor’s ongoing discussions with New York-based AdhereTech’s [TTA 27 Aug] high-end pill reminder/dose confirmer. MediSafe is also partnering with Swiss pharmaceutical company Tillotts Pharma in “UC and ME”, a program for ulcerative colitis patients using their drug and HealthiNation on videos for Lipitor and Metformin users. While MediSafe on its own has had 170,000 downloads of its free app and ‘tens of thousands’ active (Ed.–data from Bob Shor), its real potential is in the partnerships–and the data generated by them–which now seem to be well underway.

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