NaviGo Health: matching doctors and patients like a dating site

Here in NYC, the major success envy story for eHealthy entrepreneurs has been doctor appointment-setting website ZocDoc. With multiple rounds of funding from the likes of Goldman Sachs, it’s appeared to have unassailable ‘cred’ and ownership on a national basis. Cleveland Ohio-based NaviGo Health wants to cut a small and specialized slice of this pie through using a ‘dating model’ process. (This Editor wondered “why didn’t I think of that?”) Their platform CompassMD matches newly diagnosed cancer patients with doctors, based on how both parties answer a list of questions based on communication, decision-making, treatment and personality preferences. The founders are working out of co-working space at a Shaker Heights Ohio accelerator, LaunchHouse (built in a 1950s car dealership!), and on ‘FFF’ money attempting to snag a pilot. The website’s a home page, they tweet at @navigohealth. Can a few docs out there lend them a hand on their pilot? Maybe some crowdfunding and Health 2.0 folks to the rescue? Compatability (sic) matters: NaviGo Health puts an online dating-style twist on physician searching (MedCityNews)

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