Jawbone definitely ‘up’ with BodyMedia acquisition

BodyMedia, mentioned earlier today in context with wireless expansion into telehealth M2M (in this case, T-Mobile) is being acquired by Jawbone (of the UP bracelet).  BodyMedia’s wearable (on the upper arm), wireless syncing body monitors, developed over 14 years and with FDA Class II approval, have primarily targeted the ‘serious’ dieter with chronic weight problems and/or a diabetes prevention need, not the occasional exerciser.  Their partnerships with Jenny Craig, Apex Gyms and a trial with Cigna employees have been tailored to this objective.  In contrast, Jawbone has consistently targeted the more casual user with fashionable wrist-worn bracelets plus a wider variety of  features such as mood, sleep, activity and food tracking. It appears the two products will be kept separate for now. The bonuses: BodyMedia’s deep technical expertise (indicated by the unusual announcement of BodyMedia’s employees joining Jawbone, badly needed by the latter in light of their product development stumbles), 87 (!) patents, a massive database of human sensor data and the Vue Patch disposable sensor developed in conjunction with Avery Dennison announced at CES. Jawbone release, Mobihealthnews article.

Related: Jawbone UP’s iOS version now can incorporate data from other devices and platforms via partnerships with IFTTT, LoseIt!, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello and Withings. Wired

Previously in TTA re Jawbone: Is it Hope? Hype? Or just the Same Old Struggle?Quantified Self fail: nighty-night for ZeoQuantified Selfing as…Show & Tell?

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