Ill health prediction from Facebook interests?

Joseph Kvedar, Director, Center for Connected Health, Partners HealthCare poses a ‘big data’ question on his cHealth (connected health) blog: Is Facebook a Predictor of Your Health? Well, per se it’s not, of course, but the interesting speculation is on how far collectors of data relating to our online behaviour and offline shopping habits might soon be able to start identifying our likelihood of developing particular health conditions. If you think it is far-fetched, find the link in the comments to the Forbes item spotted by David Doherty ‘How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did’.

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